4 Ways To Make Your E-commerce Website Design More Visually Appealing
Ecommerce is definitely the future of sales, but theres one thing that could send your ecommerce storefront to an early demise: an ugly layout
. No one wants to shop at an unattractive, outdated, or unintuitive online storefront. Just as a front window display encourages customers to come into your store and take a peek at your wares, your ecommerce landing and merchandise pages too drives your clients to click the purchase button.
Below are some tips that will help
ecommerce web designers design a site look as slick as possible
1. Pretty Products, Pretty Layout:
The simplest way to make a beautiful layout is by using beautiful materials. Your ecommerce storefront should be focused on designing a layout that serves your most powerful resource: your merchandise. Users are interested in your products, so show them off with the best possible photography.
Its best to use simple features that both complement and balance the product theres no reason to implement a design whose features compete with the items youre trying to sell. But, just because simple is better doesnt mean that there isnt some leeway to infuse your company or brands unique charms into your design just make sure that it all fits with your end goals.
From start (visitor browsing your goods online) to end (completing the purchase), one should aim to influence and improve the users experience with a variety of visual cues and quirk.
2. Think of Scale and Flow:
A large aspect of ecommerce layouts is about creating intriguing design that breaks away from traditional forms, while still looking great. However, the key to designing a proper ecommerce platform is to prioritize.
Start by creating a hierarchy of what information is most important on the page, and dont be afraid of white space and varied sizing to create contrast. Make call-to-action buttons stand out by being bright and colorful theyre what you want your users to click the most.
Keep scale and flow in mind, and your layout can actually improve the desire to make a purchase.
3. Dont Overdo Dynamic Code:
Think about incorporating dynamic content into your ecommerce layout, but be sure to use it wisely. Its no good having a store written in bleeding edge HTML5, CSS3 and jQuery if the majority of your audience will be browsing in IE6 with JavaScript disabled.
Have a seamless fallback to a standard .jpg image if JavaScript isnt detected. This design element not only makes the website look much more high-end and desirable, but it is also egalitarian: No user will miss the eye candy, no matter what browser theyre on.
4. Dont Forget Mobile:
Pay attention to mobile. Is their experience equal to or better than that of a desktop user? Are they blocked from viewing and buying your products? Do you offer a mobile website or mobile-optimized experience?
Seamless mobile experiences are the next step in online shopping, and getting ahead of the game with a special mobile platform (or a highly streamlined traditional website that is mobile-tested) is a wise investment of both your time and money.
A trick for all
ecommerce web developers to make an effective and appealing site is to keep things simple. Designs that are too fancy may drive your potential consumer away. Do not be afraid of spacing and white. They draw attention to your site.
by: Fiveonline
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