4th quarter of 2008, Chinese mobile phone market research report
4th quarter of 2008, Chinese mobile phone market research report
A market overview and main points
1, Market Overview 2008 Q4, by the impact of the global financial crisis environment, the overall Mobile Market is not optimistic. China mobile phone market, the first-line vendors for the final sprint in Q4 sales, have resorted to the price weapon to combat surging prices.
Led price war after another were new to market, such as Google Alliance Android phone T-Mobile G1 first appearance Meizu M8 is also about to end. Multi-function mobile phone, touch screen mobile phone 3G mobile phone , TV mobile phone, and set to market a variety of functions, the original high-end mobile phone market, a significant reduction in the price response to the challenges.
To further understand the market situation, the Internet consumer research center ZDC 4th quarter of 2008 in China Mobile Users concerned about the state of the market survey, are provided for manufacturers and consumers.
2, the main points Q4 data through monitoring, ZDC report concluded the following view:
Pattern from the brand perspective: mobile phone market monopoly of concern about the outstanding Nokia Monopolize most of country, but many factors have led to its becoming concerned about the decline was the highest in company;
Although domestic manufacturers of brand Ranking ones, but the concern is still relatively dispersed;
Music phone Market, the Nokia the advantage obviously, concerned about the ratio exceeds 60% of the overall market;
Sony Ericsson Walkman series Music The phone rings gradually fades, attention has narrowed;
Smartphones Higher degree of monopoly market, Nokia has occupied the Qi Cheng, a concern over the ratio.
From the regional distribution of view:
mobile phone market area of concern about the uneven distribution, and the whole show from south to north, from east to west and gradually decreasing the feature;
Nokia are seven area topped the list, Sony Ericsson And Samsung In the second order of precedence on the fierce battle;
Guangdong's attention, concentration higher than Shanghai and Beijing, Dopod Ahead Motorola .
Competitive position from the angles: In many mobile phone manufacturers, the segregation of Nokia the largest manufacturer Samsung users;
Apple Subject to the number of products and positioning, the current focus on Nokia's lower diversion;
Nokia, Samsung, Sony Ericsson and Motorola diverted clear, and then three very competitive with each other.
From the product point of view:
Smart phones and Music Concerned about the gap between mobile phones is gradually reduced, and the smart phone to replace a great music phone to become mainstream Trend ;
200 Pixels Camera Phone Continue to occupy the mainstream, but concerned about the ratio fell by 5.7 percentage points;
300 million pixels of concern about product users were more than 5 million and more than high pixel products;
in high-end products increased attention, but 1000-2000 constant dollars mainstream products.
From the price movements of view:
2008 Q4 handset market ushered in the climax of price cuts, the overall price index fell more than 5 percentage points;
Smartphone overall decline was more than 7 percent decline in music phones and less than 6 percentage points;
Nokia full coverage style determines the product positioning and overall market close to its average price;
Domestic manufacturers in addition to the higher average price positioning higher Dopod, the Association , Day language The low average price of other products.
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