5 Absolutely Essential Trust Factors Your E-Commerce Website Must Have

How many times did you find a nice product with a very good price for sale on a website you'd never heard about

? Did you happen to buy one of them? Maybe you did, but I doubt it.

People don't usually buy from sources they don't trust. Too risky. And I'm one of them, and you're one of them.

So, how can you make people trust your e-business?

First of all, make sure your business is trustworthy indeed. No offense, but some people expect to be trusted while they don't even take their business seriously themselves.

After that, show people how trustworthy you are. Here are the 5 things you just can't afford not having in your website:

1) A clean, professional layout

Would you trust a 8 year old with your credit card number? Take good care of your layout, or it may look like it was actually made by a 8 year old and people won't feel comfortable to do business with you.

2) FAQs, Detailed Specs and Descriptions and Comments

If people tend not to trust you, they won't even bother asking you anything. You must answer as many questions as possible before they even think of asking you them.

3) One or More Contact E-mail Addresses With Your Domain

For people to get in touch with you, show a contact e-mail address in visible spots of your website, and consider having also other specific supporting addresses like sales, info, orders an so on. Always use e-mails @yourdomain.com. A generic gmail or hotmail e-mail address just doesn't look professional.

4) A Page or a Place For User's Positive Comments

People won't trust you because you say they should. They will because other users just like them said so. Even better if other respected websites said good things about you. Make your visitors know about it.

5) Feedback

Both ways. Give your users feedback after they bought from you, and let them know they made a good and safe decision, and ask feedback from them about your business.

5 Absolutely Essential Trust Factors Your E-Commerce Website Must Have

By: Rafael Martin

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