5 Common Mistakes When Building Blog For Marketing
Blog used to be a platform where people record their daily activities
, and share it with others. Nowadays, things have not change much, but on top recording daily activities, blogs are often use to promote something, in other words, they are used for marketing.
And this is the dominating trend. Every new person who choose internet marketing, find themselves starting with blogs, because they are easier to set up and maintain.
But not everyone shares the same story, and more often than not, beginners have more sad stories to tell.
A closer look reveals five common mistakes, people using blogs for marketing make, when they started out and when they are moving forward:
1) They lack commercial focus. Many people wonder why their blogs are not making money, when all they did was telling people what they have for breakfast, lunch and dinner. Clearly, to make money from a blog, you need to train your readers to receive your promotional message. If they did not get it, you will lose it (profit) also.
2) Not making use of voluntary attention. Visitors to your blog come and go. You ought to know that, getting a visitor is harder than more expensive than one, so, it makes total sense to keep the one already volunteer to be with you. In marketing, this is called people who raise their hands'. A simple way to do this is to put them on a list.
3) Not make it obvious to follow you. There is a simple technology, built-in, for blog, and it is called RSS: real simple syndication. What it does is, it enables others to follow you through your blog, by sending them short notes, or snippets through e-mail and RSS reader. But some people hide this feature and cause them to lose followers, which could be converting to customers.
4) Fail to interact. Interaction is probably the biggest factor, which differentiates a blog and a static, HTML website. And proofs are building up, that shows search engines follow people'. And visitors to blogs can interact with you or among them, by using the comment' feature. In fact, you can create a mini forum just by doing this.
5) Fail to optimize for search engines. Search engines love blog, and that is what you were told. Although the statement is partially correct, the fact remains that search engines do love the current and recent updates made easy by blogging. If you fail to optimize the content on your blog, there is a good chance that you are losing visitors from organic search, which by any measurement, is the best, targeted visitors you could ever have.
5 Common Mistakes When Building Blog For Marketing
By: Nezrul Hisyam
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