5 Common Social Media Objectives

5 Common Social Media Objectives

5 Common Social Media Objectives

As I continue to help my clients in regards to social and new media, the need for social media objectives comes with EVERY single project. Creating a "SMART" objective for social media initiatives are just as important as creating objectives for any other part of a business or organization. In this post I will go over some of the most common objectives that are used. However, I am not going to make them as targeted date-wise because this will be different with each person or organizations goals. Objectives will always closely follow the goals.

Remember that all objectives must be SMART. Also, the only way that these objectives can truly be effective is if you follow up with them. Following up is just as important if not more.

Grow our blogs newsletter subscription by 25% within 3 months

Produce 2 live episodes (1 per month) of "FAQ's" and achieve an average viewership of 50 by month 3

Produce 7 status updates for Facebook Fan Page per week in regards to blog posts, questions, and external sources.

Require each team member to leave 3 comments per week on other industry blogs

Generate a friendship with 5 new individuals per week byacknowledgingtheir interests and activities

This is 5 of the MANY social media objective possibilities. There could be 1000's of them. As I said before, it all depends on your goals. All social media objectives MUST be based off of current goals. Social Media should not be used just because everyone else is doing it and that is where the people are. Create objectives so that your initiatives can be measured.

If you need help formulating social media objectives, please contact me at our service website,

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