5 Easy Add-ons To Make Your Trade Show Exhibits Pop

Having excellent trade show exhibits is a matter of basic design

. The lines of the booth must be eye-catching, and it must communicate your message effectively. Great portable exhibits may be well designed, yet not be able to catch the eye of passerby. You may want to add something that will make your display stand out for more than just its basic structure. These ideas are easy to implement and won't damage your booth during use. Expand upon these ideas with new, innovative ways to drive traffic to your unique trade show exhibits for the biggest success.

Addition 1: Free Food

There is no more certain way to attract visitors than with free food. Whether you are offering popcorn (many companies will rent you a popcorn machine) or some form of sweets, you can expect higher foot traffic. Think of it from the perspective of a visitor. Traversing the entire showroom floor is very tiring work; carrying literature and information from one booth to the next is even more exhausting. By having something edible to over to a passerby, you're offering them a great reason to come talk with you. In addition, you get their attention throughout the time they're eating.

Addition 2: A Prize Drawing

Prize drawings work through a promise of receiving something that event attendees want. You can give away a gift certificate or a gift card good for cash. Alternatively, you can also give away a voucher for your company's own service. Once you've decided what to give away, you should decide how to offer it. You can send tickets in the mail before the event, good to be redeemed at your trade show exhibits. You can also run a raffle every half hour, or every hour, relying on word of mouth to drive traffic. The first method generally has better results, but the second method is easier to organize.

Addition 3: Trade Show Exhibits Literature

Distributing brochures helps your visitors remember your booth even after they've left the show. Professionally made brochures generally present the best, but some literature is better than nothing if you are facing a tight budget. Avoid long paragraphs of text, use pictures whenever possible, and ensure that there is a clear emphasis on your products. Your visitors should know exactly who to call, email, or find online for more information about what they saw at your portable exhibits.

Addition 4: Giveaways

Food and prizes are great lures, but so are useful items given away for free. Tote bags are a surprisingly rare gift, yet seem to commonly provide rewards for companies that give them. The bags allow visitors to carry anything they might pick up at the convention without stressing their hands. The visitor might not consider your company much when carrying the bag, but they will think of you later when they review the literature. They are unlikely to discard a bag, and as long as they carry it they continue advertising your company. Be sure that anything you give away is similarly useful for the best results.

Addition 5: Moving Parts

Some trade show exhibits may have integrated media capabilities, or may even be engineered to include moving components. Even if you have simple portable exhibits, you can include some element of media, which will help draw the attention of a passerby. Simply ensure that everything is properly connected, and that it is supported in such a way that no one is in danger. If your system cannot handle something as heavy as a TV or computer monitor, consider whether a mechanical moving object such as a rented robot might help drive traffic.

by: Chris Harmen

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