5 Features of Good Web Development

In this day and time, who doesn't have a website

? Almost all companies have one, and those that don't are depriving themselves of the international visibility of their brand and the millions of people out there that are potential customers.

However, the success of a website's ability to express, inform and translate visitors into customers relies on 5 features. These are the golden rules of good web development.

1. Readability. Written content is one of the most important ways in which your message is expressed to your visitor (pictures and the overall "feel" are the others). Your content should be concise, understandable and effective to your target market. While it would be nice if this could be tailored for anybody to read, that would be a difficult task. What you really want is just to be able to get your point across quickly to your visitor.

2. Simplicity. Simple websites are easier to navigate and don't frustrate the visitor. Complexity is only appreciated by few people, and chances are, they won't be the ones wanting to inquire about your services.

3. Focus. Each page should have one main focus. This main focus is what should stand out and be incredibly easy to pinpoint by your visitor. That means the page should be devoid of unnecessary fluff, filler and so forth.

4. Tailored to Your Target Market. This is similar to readability, but refers to the overall look and feel of your website. For example, you'll notice that fashion designer sites tend to have lots of images and little text. Because they are in a visual-based industry, this makes sense.

5. Website should load quickly. While technology has advanced our daily lives in many ways, what it has made worse is our patience level. Internet users are incredibly impatient. Just a few seconds of waiting for a page to load or a function to start working could be too long for a visitor, who will leave your site and perhaps check out a competitor's. You need to retain their attention as long as possible, and one of the best ways to do this is to make your website respond quickly to your visitor's request. Do this by limiting picture sizes, minimizing or eliminating flash (which is often a prime suspect in slow-moving sites), and making the site work flawlessly across all browsers. You'll also want a good server that will be able to accommodate your expected, and unexpected, visitors.

5 Features of Good Web Development

By: Clive Onley

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