5 Free Ways To Boost The Roi Of Trade Show Displays
There's a lot counting on the success of a business' trade show exhibits
. After all, the benefits last far beyond the actual show date in the form of solid relationships and future sales. Therefore, maximizing the ROI while keeping costs down is vital. Here are five great ways to boost sales without spending an extra dime.
Choose Exhibitions Carefully
Trade show displays can only be profitable if the right attendees visit them. Therefore, take time to identify who the most profitable leads are. Then, determine which shows they attend. These shows should definitely be attended since they have the highest potential for being the most profitable.
If there is money left over in the budget, make a large list of less important shows to attend. Then one or two months before the show date, contact the manager to see if there is any available floor space. This open space will be a fraction of the regular price, and will take very little of the additional budget to attend.
Staff Behavior Makes A Difference
Selling and presenting products is an important job for all sales staff, but it isn't their only responsibility when running trade show displays. Each sales team member represents the company, so each one needs to remember that attendees will base a large part of their impression on the staff's behavior and attention to attendees. Therefore, anyone working in the company's trade show exhibits should be professional, polite, use friendly greetings, and thank each attendee for visiting.
The Profits Are In the Details
It's the smallest things that make all the difference between standard and professional trade show displays. This includes manicures, lotions, sanitizers, and pressed clothing for the staff. The trade show exhibits should be made from high quality graphics, be well constructed, and should be free from any tears or damage. Corners should match, signs should be straight, and everything should be as precise and consistent as possible for professional looking trade show exhibits.
Ensure the Staff Uses Time Wisely
The less time staff members waste, the more time they'll have to process and qualify leads. To help each of them work faster without harming the quality of the personal connection, each member of the team needs to know exactly what is expected of him or her.
Team members should know what their respective roles are throughout the show, be familiar with qualifying questions, and know what steps to take in any situation. It also helps if one person is in charge of dealing with the manager responsible for the exhibition. This eliminates confusion and having to relay the same message multiple times.
Being Early Improves ROI
Completing tasks and paperwork early will not only save money on trade show exhibits, but it can also help make money. Any paperwork or ordering should be completed as soon as possible to take advantage of early discounts. It also helps to order everything needed for the entire season right away in order to qualify for bulk discounts.
When it's time to follow up, start with the hottest leads first and try to schedule action items as soon as possible. This will greatly improve the company's chances of making sales.
Improving the ROI of trade show exhibits shouldn't require a large investment of time or money. These simple tips will make even the best trade show displays more profitable and less stressful.
by: Chris Harmen
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