5 Holiday Season Marketing Tips
Looking outside, it's apparent that the first hints of winter are present
. There's crispness in the air and the days grow shorter. In addition, there are a few stray snowflakes on the wind, or maybe snow's settling in your region. That can only mean its Christmas season. With Christmas come marketing initiatives to maximize your affiliate sales.
Embracing the holiday season from a business perspective means aligning yourself with quality affiliate products from quality affiliate programs. You then engage in advertising, writing about, and talking up these products effectively. Here are five marketing tips for the holiday season to help you do just that:
Find Some Affiliate Products that are Appropriate to the Season
Sure, you have your regular products you work hard to promote. Why not add some additional lines for Christmas that suit the season. It's not too late to do so. Contact your affiliate program manager for advice on other products they offer.
They may have something special they came up with for Christmas. It may be a special gift package of their best products, and such. You can start advertising these types of gifts on your website today. When it comes to holiday shopping, consumers look for these specially priced and packaged offerings.
Use Customer Testimonials to Spur Sales
Ask your satisfied loyal customers to provide testimonials about your business in general or your products in particular. You may have customers who rave about the premium level of customer service you provide. You may have customers who love the excellent quality of your product offerings.
Let them know you're seeking testimonials about your business for the Christmas season for marketing purposes. Ask them if they'd be interested in expressing why they like your products and service. You can even offer them an incentive as appreciation for doing so. Loyal customers extremely satisfied with all you do for them are often glad to do this.
Have a Consistent Message Concerning the Products You Offer
You no doubt promote your business and your products through various platforms at Christmas. Work to maintain a consistency of message through these means. Communicate information to customers verbally yourself, and through offline means such as pamphlets, brochures, and business cards. Online you can use social forums, banner and text ads, your website content, and blogs.
Work to ensure that information presented is the same across all platforms. You don't want information on your website about an affiliate product promotion conflicting with what your brochures are saying to your clientele. Make sure you present the same info, prices, incentives, specials, and more through each platform.
Run Contests for Your Customers
The Christmas season has a natural excitement and exuberance inherent in it. It's just the time of year that people start thinking more about unique gifts. They want to add to the joy of family and friends alike. Promote this natural excitement for the season. Run contests so your customers can win affiliate product gift packs or something similar.
When you give a customer a chance to win great products, you enhance their visit to your website. This builds that goodwill, which is essential to gaining loyal clientele. Contests are a great way to interest your customers in your affiliate or other products. They're also great for presenting new products to them.
Run a Christmas Article Marketing Campaign
Start today, before it's too late. If you have experience on how to write articles, get going. If you're a novice on how to write content, and time is of the essence, hire a freelance writer. Once you have some articles, choose a quality content distribution service to distribute your articles for you.
Content writing involves presenting practical advice, tips, and more to your target audience. This information is on topics related to the affiliate products you promote. This information, especially during the holiday shopping season, helps them make smart gift choices for others.
The article submission service you choose can make or break your Christmas article campaign. Choose a service that has a broad article marketing network of popular publishers. You want your article writing efforts to reach as many within your niche as is possible.
In addition, distribute your articles efficiently through the wonders of article marketing automation. A good service offers this feature. With it, you schedule your content distribution far in advance. This frees your time up for other affiliate marketing tasks.
Take advantage of the above tips to help you grow your business during the holiday season. Embrace the opportunities that this time of year provides you for increasing your sales. Give your customers the quality products and service they desire. Make the holiday shopping season as rewarding for them as it is for you.
by: Carol Palmatier
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