5 Important Search Engine Optimization Techniques You Can Implement

There are so many components to website ranking and search engine optimization techniques

that it can sometimes be daunting to know where to start when you want to get a languishing website quickly up to speed. Although SEO is almost by definition an endeavor requiring good patience because of the time-consuming nature of link-acquisition, there are a number of things you can do pretty much right away to help your ranking ability and online presence:

Most of the things you can do immediately involve on-page SEO. Indeed; the first is very similar to backlink building, except youre implementing the links on your own page. An internal linking structure is highly-valued by search engines, because t gives human readers relevant access to more pages of your website by following the anchor text. Besides; most spam websites dont bother to do internal linking; so, generally, it rules you out as one of those as far as the search spiders are concerned.

Use SEO tracking to analyze the keywords that are performing well for your website; then, craft articles and blog posts related to these keywords to draw even more visitors. This can be combined with the above internal linking tactic to make sure the high-value pages containing these keywords are linked to each other to form strong bonds with anchor text links across pages. This will also tell you whether or not you need to put more work into trying to rank for the keywords you originally intended to rank for, if these arent the ones showing up in the search results yet.

Edit the HTML background that makes your page appear the way it does. Human visitors cannot see this; but its the first thing that a search engine sees when crawling your site. As a result, it is instrumental for you to check your Meta tags and descriptions to make sure they are rendered correctly, with spelling, title tags and everything else in place. On misspelled word or missing HMTL bracket can down an online marketing campaign before it even gets off the ground. Your keywords should be checked and rechecked to ensure theyre the ones you want. The meta description is what appears in the search results when your site shows up; thus, its imperative that this is optimized and informative.

Make sure you dont have too many keywords on your pages; keyword stuffing used to work for a short time in the past, but all search engines have reduced or eliminated its efficacy. These days, they want you to write as though you expect a friend or other human being to read, understand, and enjoy the on-page content. Be sure to mention your keyword if possible in the URL, header tags, Meta description and a few times in the body, keeping the density very low here.

Make sure your website doesnt have elements that make it difficult for robots and humans to peruse it. For humans; dont use contrasting colors that make it difficult or painful to try and read; such as a black background and dark grey text. For search spiders, they cant yet crawl Flash-laden websites easily if at all; so, avoid using this in places where you want them to be able to view keywords or site details. Functionality over beauty; although the latter matters too.

by: Emil Isanov

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