5 Key Elements That Make Up a Powerful Facebook Fan Page Landing Tab
5 Key Elements That Make Up a Powerful Facebook Fan Page Landing Tab
As more businesses enter the world of Facebook to capitalize on the 400 million people and growing user population many are struggling with what will attract fans. Why would someone want to become a fan of my business?
In some industries it may be tougher than others. After all it's more natural for someone to become a fan of Starbucks, than to become a fan of a chair manufacturer. Regardless of your business though, when you want to attract fans that will rave about your business and increase your sales there are essential elements to consider when developing your landing tab.
Your Landing Tab is the first item that a visitor sees when they are not a fan. By default your fan page is set to show your Wall and your wall gives few people a reason to really click "become a fan". Consider your landing tab like a landing page on your website. In less than 10 seconds you must communicate to a total stranger the benefits of committing to your business (after all each person is limited to the number of businesses they can fan).
I invite you to consider the following elements that should be a part of your Landing Tab when you want to developing a raging base of fans:
1. Marketing Message - Your marketing message reveals to prospects in less than 10 seconds what the benefit is of becoming a fan. Your marketing message could be something like: "BECOME A FAN TO DISCOVER HOW TO SAVE AT LEAST ($1,000) WHEN PURCHASING (YOUR PRODUCT/SERVICE)... GUARANTEED!" Your marketing message should be concise and quickly reveal why someone would want to join your community of fans.
2. Compelling Graphics - You are allowed to build a rich and powerful presence on Facebook by creating your own graphics. Your graphics can compliment your existing website to provide an extension of your brand. Compelling graphics will show the new visitor that you value them because you have put extra effort in!
3.Powerful video or Copy - Your video or copy on your Landing Tab should further reveal the benefits of becoming a fan. It should support your marketing message and get someone excited to be part of your community on Facebook. Videos are widely played on pages which will give you an immediate edge in your market.
4. Ability To Get More Information - Your landing tab can give prospects the ability to get more information. This can come in the form of sending traffic back to your website, providing an optin form that allows them to get an exclusive call or report. Give fans the ability to get even more information from you to build a deeper relationship from the very first moments they join.
5. Benefits Exclusive To Fans - Just as a rock star gives fans the opportunity for back stage passes consider providing exclusive options just for your fans. This might mean an exclusive sales event, product offering, or even a teleseminar. Providing items of value that are exclusive to your fan base will allow your fan base to grow rapidly.
Your Landing Tab is the most powerful piece of marketing to convert visitors into fans. When you have these 5 key elements in place your Facebook Fan Page for your business will quickly spread throughout the social network.
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Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you've been told. Everyone with a facebook fan page faces the same two problems:
[Problem #1] How To Find Interested Facebook Users
[Problem #2] How To Bring Them To Become Your Fans
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First:
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