5 Key Strategies For Engaging Social Consumers Through Your Social Media Marketing Plan

Do you know your social consumer? You may think you do

, but research recently conducted for the Pivot Conference 2012 to be held this October in New York, has found that most social media marketing plans have not asked one simple question: What does your social consumer want? The answers may surprise you.

Although roughly 76 percent of companies think they know their social consumers well, only 35 percent have asked them what they want.

What Consumers Want From Social Brands

Deals and promotions (83%)

Loyalty or rewards programs based on engagement (70%)

Access to exclusive content (58%)

Ability to offer feedback on products (55%)

Customer service (37%)

What Social Marketers Think Their Social Consumers Want

Customer service (59%)

Insight to help make decisions (58%)

Deals and promotions (53%)

Loyalty/rewards for engagement (45%)

Exclusive content (43%)

This research clearly shows the huge gap between what social consumers want and what social media marketing is providing. With a few key strategies and simple questions, you can engage your social consumer and maximize the effectiveness of your social media marketing campaign.

5 Key Strategies for Engaging Your Social Consumer

1.Ask Lots of Questionsand Answer Them.

Ask your customers what they want from your company. What are their likes and dislikes? Survey your fans by asking industry specific questions and gain insight into whom your customers are and what they are interested in. Make sure you have a plan in place to respond to comments or questions.

2.Offer Deals and Promotions

Engage your social consumer with exclusive deals, promotions and giveaways. You may spend a little, but you will gain loyalty from existing customers and draw more followers and fans by providing what consumers say they want most from Social Media Marketing.

3.Reward Consumers for Engagement

Gap recently offered social consumers 25% off for checking in with foursquare or facebook. Campaigns like this not only promote loyalty by rewarding consumers, but also help you gain brand exposure. This successful Gap campaign gave the brand visibility on several social media platforms as their name was tweeted, liked, shared, and subsequently discussed online.

4.Provide Valuable, Exclusive Content

Make sure your social media marketing plan includes exclusive content that your social consumers find valuable. Access to exclusive content draws followers with an estimated 48% of LinkedIns users indicating they would follow for exclusive content. Use your social media platforms to introduce new products or ideas relevant to your industry and gain followers.

5.Introduce Products and Ask for Opinions

Polls and surveys are a great way to engage your consumer on social media. Have a new product or idea to market? Ask your followers to respond with their opinion. Websites like polldaddy and surveymonkey are free and easy ways to survey your customers on multiple social media platforms. Youll not only gain insight into your consumers likes and dislikes, but also receive a boost in brand visibility.

Who is your social consumer? What are his or her likes/dislikes? What does your social consumer want from your company? If you dont have the answers to these questions, it is likely your social media marketing Atlanta plan is suffering the consequences. If you to want to learn more about strategies to effectively engage your social consumer, Contact Us for a plan that works.

by: avaxseo

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