5 Killer Training Tips To Help Your Affiliates To Sell, Sell, Sell!
When you've invested your time, money and effort creating a brand new product and
you're ready to unleash it online, you really need to know that your affiliates and JV Partners are equipped to promote your product effectively. There is nothing worse for an affiliate marketer than trying to sell something you don't understand, don't see the benefits of and can't answer questions about.
You see, to effectively promote a product to their list or through an affiliate site, affiliate marketers need to be able to thoroughly discuss it, explain how and why it works, and highlight the benefits to the potential buyer. They need to understand your product, see how it can solve a problem or meet the needs of their subscribers and most importantly be able to answer any questions that may arise.
As the product owner, with a reputation to protect and a product to sell, you need to avoid leaving your affiliates guessing about the important details. Moreover, you have to avoid affiliates and JV partners making inaccurate claims that could affect your return rates. According to Andy Hussong, creator of theJV Attraction Formula Private Coaching Program, this is accomplished by incorporating a good level of training into your affiliate program strategy.
Affiliate Training Tip #1 - Access To Your Product
Where possible, it is highly beneficial to give your affiliates and JV partners access to your product or at least partial access. While it is natural for you to feel that giving copies of your product away for free is counter-productive in making money, a limited number of free copies today can generate more sales tomorrow.
A good example of this might be if your product is an informational product, such as an ebook or report. If possible, give your affiliates a full copy to work with, but if you would rather not release the full version, you could give your affiliates access to important extracts via your affiliate control center or affiliate blog.
Affiliate Training Tip #2 - Training Videos
Perhaps it is not possible to provide a copy of your product, for example, if your product is a WordPress plugin or a piece of software. In these circumstances, you should provide a sequence of training videos, showing the product in action and how it is used. Again, having an affiliate control centre and exclusive affiliate blog as part of your affiliate program enables you to share videos and other training materials with your affiliates.
Affiliate Training Tip #3 - Keep Communication Lines Open
This is arguably the most important element in training your affiliates to promote and sell your product. Affiliate manager to the Internet Marketing elite, Andy Hussong, argued in his JV Attraction Formula Masterclass Webinar series that providing affiliates with the ability to contact you any time, to ask questions and to seek information is vital. Andy suggests including as many communication options in your affiliate welcome email as possible and also add contact options in your affiliate control center.
Affiliate Training Tip #4 - Detail The Key Benefits & Target Market
Never assume that your affiliates will automatically pick out the important details or leave them to guess. Use your blog to make key product details, key benefits and your target market explicitly clear. Many affiliates are promoting a number of products at any one time making it easy to totally miss the point or misinterpret the details. Aim to do everything you can to avoid any misunderstandings as they can be extremely costly in the long term.
Affiliate Training Tip #5 - Pre-Launch Webinar
It would be great to take credit for the idea that holding a pre-launch webinar for affiliates and JV partners, but again, this is one of the brilliant elements Andy Hussong incorporates in his JV Attraction Formula system. Think about it, not only is it an opportunity to give your marching soldiers a solid recap, it also allows you to build a relationship with them and answer their questions ahead of the launch.
So, there we have 5 solid tips for training your JV partners and affiliates, albeit courtesy of a man that has years of experience creating effective affiliate programs. Implementing training into your affiliate program may seem like a formidable task, but you will be amazed how quickly and simply you can do it when you know how.
Know how is something that Andy Hussong has in abundance and it's the know-how he has gained in his 5 years as right-hand-man to John Reese, he will be offering to you when he launches hisJV Attraction Formula on September 30th 2010 at 12pm EST.
5 Killer Training Tips To Help Your Affiliates To Sell, Sell, Sell!
By: Jay Neaves
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