5 Methods for Creating Traffic by Using Viral Videos
5 Methods for Creating Traffic by Using Viral Videos
There are upsides and downsides to video marketing; while many internet marketers understand how the process works, they find it difficult when it comes to video production.
Creating a decent video is not that difficult. There are some simple steps you can follow that will having you making videos in as short a time as possible. The following five steps will help you not only to create a video but to ensure that it goes viral and increases your traffic and revenues.
Tip #1 - Choosing a Subject for your Video
Choosing the topic of your video is an important consideration. Getting your video to go viral can be as simple as choosing a particularly controversial topic. Although, it's not necessary to spout propaganda. Simply choosing a topic and stating your opinion in no nonsense terms will generate arguments on the topic. Those are the people who are most likely to respond and share the video - the ones who either feel the same way, or disagree strongly.
Tip #2 - How to Create Your Video
Creating a professional level film is not a requirement for generating traffic to your site. There are many ways to make a simple video; a screen capture video that demonstrates your product, shows your PowerPoint presentation or which gives a demonstration how to do something are all effective methods. If you're on a budget, start with a free program like Camstudio or download the 30 day trial of Camtasia. Both of these will help you to create a video with no added expense.
* Camstudio - http://camstudio.org
* Camtasia - http://www.techsmith.com/camtasia
Fire up the video software and hit record, then simply record yourself going through the subject you're covering. Keep the video brief. People are much more likely to sit through a 2 minute video than a 10 minute opus.
Tip #3 - Posting The Video
Considering the colossal size of the site, posting your video on YouTube will guarantee your video gets seen by the most people possible. You may also want to consider other sites that have large followings; sites like Stickam, Revver, Metacafe, Google Video and Vimeo when you are considering submitting your video.
Tip #4 - How to Promote Your Video
Now it is time to promote your video. You can promote your video by uploading it and advertising it on Facebook, Twitter, your own blog and, of course, sending a link to it to those on your email contact list. Anywhere you have a following is a potential place to send or upload a link to your video. Ask them to comment on it, click the "Like" button and subscribe to your channel. These steps will encourage your video to be shared with as many people as possible and, hopefully, to go viral. If you are lucky your video will reach more and more people every day. This is exactly how a video reaches "critical mass".
Tip #5 - Rinse & Repeat
Let's be honest - not every video you post is going to be a big hit. So the real "secret" to reaching that point is to keep at it. Keep uploading new videos. Interact with people who are commenting on your existing ones. Keep promoting the older ones along with your newer ones. If you follow this process on a consistent basis, your videos will get views, comments and likes and some will reach that tipping point. This will ensure that your websites get more traffic and that your revenues will increase.
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