5 Questions To Decide If You Are Irreplaceable

Apple has created an economic phenomenon

Apple has created an economic phenomenon. In a world of free trade and open commerce they have created an atmosphere of exclusivity; literally an arena where you can only get access to their tools and applications if you use their platform. This has opened Pandora's box of applications. There is literally an application for almost anything that you can think of. There is even talk of an app that, along with additional hardware, will detect noxious gases in the surrounding area. The majority of these applications are invented by the free market itself (with a nominal fee going to Apple of course). I even found an application for my iPod that turns it into a flashlight. No kidding how handy is that?

This Phenomenon has changed the landscape of creative software. Before Apple opened this arena it was much more difficult for people to get their software applications in front of thousands and thousands of people. Yet, now Apple has had over 1 billion applications downloaded in just under a year. The problem is that platforms, or operating systems, change and the applications may not always work with the new changes.

The fundamental difference is that Platforms are literally the foundation. They are scalable. they solve a multitude of problems. Applications only address one problem at a time (e.g. turning my iPod into a flashlight). So what are you? Are you a platform that solves a multitude of problems or are you just an application that can, and probably will be , replaced when the competition brings out a newer version?

Think of it this way; Are you providing a service that cannot be easily replaced? It's as easy to replace one application with another just by pushing a button, but replacing your iPod is a process. You have to shop, look at the competition, weigh the options and finally make a decision. The following questions will help you analyze yourself. If you answer any of the questions with a no you need to sit down right now and think of ways to solve that problem.

1. Is your business scalable? Can you provide the service to thousands, again and again?

2. Does your service/product address multiple problems?

3. Is your product/service adding an irreplaceable value to your clients?

4. Do you offer continuing service? Once they have your product/service do you have a reason to keep working with your client?

5. Do you have something extra you can offer your clients?

Keep these questions in mind as you continue to improve your product or service. It is never too late to ask these questions.

by: Bradley Hess

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