5 Reasons Why You Should Have An Email Delivery Software

Sure, you could pay for mailers or banners online

, but those methods are costly and not always reliable. When considering all the ways you can spread the word about your services, having email delivery software is a great place to start.

Of course, it isn't enough to simply through together a bunch of information and send it to a bunch of email addresses that you've acquired. Mass email is easy when you know how to do it, but there are plenty of ways that people can, and do, get it wrong.

First, there is the question of designing an email blast. It won't do you any good to scan a newsletter or webpage and email it out willy-nilly. A mass email is a unique animal and must be treated as such. You wouldn't want such a valuable tool to go to waste through lack of planning, would you?

After you've designed your mass email to the best of your ability, there as still several things that you need to take into account.

1.Is your mass email compatible with all different kinds of readers? Do you have a version that is appropriate for laptops, desktops, tablets, and mobile devices?

2.Are all your email addresses linked to people who are expecting to hear from you and who might have an interest in your product? It is no good emailing people who 't interested in your services, as it will only lead to frustration for both parties.

3.Will your email blast get through SPAM detectors? Sometimes, servers and SPAM detectors can tell how many email addresses a certain message is being delivered to. This is a screening process that can get your email redirected into the SPAM folder.

4.Is it easy for users to unsubscribe from your email updates? This is crucial to check for, as a customer who wishes to unsubscribe but can't is dangerous for your SPAM rating. You may end up getting flagged as junk and find that your access to customers is very limited.

5.Be honest with yourself and ask, am I sending SPAM right now? Does your message include useful information, active links, and tasteful design? If there are holes in your message, or you think that it might get distorted through sending, head back to the drawing board rather than waste time and resources.

If you find yourself having trouble with any of the issues listed above, you may want to consider looking into email delivery software. This kind of service will help you navigate the task of mass emailing and set you up with a powerful message that is sure to get through to your customer base. Better to do the thing right the first time than hold your business back from possible prosperity!

by: Dewitt Medlock

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