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5 Reminders to Make December Sales a Success

5 Reminders to Make December Sales a Success


Most retailers can hardly wait for December to arrive each year. Those running a dollar store are no different. They know in many ways December is the make it or break it in month. December sales and profits dictate final annual results for their business. Have a great month and you likely find the year was a success. Have a poor sales month and things don't look nearly as bright. It is extremely important to do everything possible to achieve your desires sales results, or even more. In this article I present 5 important reminders to make December the best month possible for those running a dollar store.

1. Fill end caps to the brim

End caps represent some of the hottest selling space to be found in your dollar store business. Maximizing sales dictates keeping every end cap fully stocked and properly signed at all times. Maintain the end caps in your business so they generate high sales volumes throughout the holidays!


2. Leverage impulse items for extra sales

The importance of having your dollar store business fully stocked with last-minute impulse items cannot be over-emphasized. Stock up on hot-selling impulse items and do everything possible to completely sell out of those impulse items. Display your impulse items front and center. Make it easy for your shoppers to make their last-minute and impulse purchases.

3. Keep customer service front and center

Those running a dollar store know being busy is not an excuse for providing sub-par customer care. One of the most effective ways to get next year started right is to provide outstanding customer service to each and every shopper during the holidays. Higher traffic and higher sales are the goal for this year and next year as well!

4. Eliminate excess inventory

Those running a dollar store must use the higher traffic during the holidays to sell out of the last few odds and ends stacked in the stock room. This is a great time to sell out of all back stock inventories - so get everything onto the sales floor and start promoting!

5. Keep the atmosphere fun for holiday shoppers

Do everything possible to make the holiday shopping experience at your dollar store business very positive. Holiday music, decorations, and special events will add to the experience for busy customers. Your sales will increase during the holida

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