The 5 Secret Steps To A Million Dollar Product Launch
You are probably already familiar with most of the steps of a successful product launch. You see them all the time and might not even notice it.
Take the example of Apple and the iPhone. It is rare to see the kind of mass pandemonium in the market place that apple creates around the launch of the iPhone.
First, their process is somewhat shrouded in secrecy. They also have a very strategic and focused plan of action when bringing a new product to market.
You too can use this very same process to sell just about any of your services or products using the internet. Just like Apple. Could it really be this simple? Let's see.
Next, you've got to follow a specific sequence of events as well as deliver great content and value in your pre-launch information. This is the same thing apple does when they launch a new product like the iPhone 4.
Once information has been leaked or the official announcement has been made to the press, bloggers or other news wire services you move into the content delivery phase of the launch.
One of the best methods to deliver information is in video form. Steve Jobs does so using presentation software called Keynote, records his video live in front of an audience and then releases this video to the public on his website. You can do the very same thing and don't even have to do it in front of a live audience. You can simply record the presentation on your computer with a voice over and submit it to YouTube or host it on your website.
The videos should be content rich and give lots of added value to your audience in advance of them buying your product. Using a series of 3-4 content videos is standard for launching a new product.
Around the 3rd or 4th video you transition into what you will be selling them.
Your last video should be your sales video where you cover what your product will do for them, why it's unique of different, why it matters and how they can buy it. End with a very solid call to action. Make sure to ask for the sale.
The over all process looks something like this:
Pre-Launch Content Video 1
Pre-Launch Content Video 2
Pre-Launch Content Video 3
Sales Video
Order Now Button
It's really that simple. Follow this five step launch sequence, deliver great quality content in advance of selling your product and make sure to continuously refine the process to improve your results and profits.