Getting a correct and appropriate logo design is imperative for all business and start-ups. This is because you need to make sure that your business image gets on the right track from start. Any wrong move you make on your logo design can lead to disaster of your business reputation.
You might be familiar with the traits of successful and good logos. But how do we identify bad logos? What are the features that signify awful logos? After years of experience in the logo design industry, I have learnt some commonalities in badly made logos. There are five signs that confirm that your logo design lacks caliber and quality:
Conveys unclear meaning:
The true purpose of a logo design is to convey the business meaning to its targeted customers. If your logo is unable to meet that requirement, then it is a clear sign that your logo is awful.
Looks bad without color:
The first mistake you can do while designing a logo is not starting in black and white. A logo should always be consistent whether in color or black and white so it is evident if your logo does not look good without color, it is ineffective.
Misrepresents your business:
If your logo gives a false or incorrect impression about business, then it is apparent that you have an awful logo design. You need to be sure that your logo clearly represents your business values and mission.
Amateurism:
If your logo gives an amateurish and nave vibes, then it is a clear sign that it isn't up to the mark. Logos with raw and unrefined features are always a threat for businesses.
Culturally Inappropriate:
Culture and sub-cultures are existent in every country. Hence it is imperative to take them into consideration while designing logos. Even the slightest of misrepresentation can lead to inappropriate connotations to a specific culture.
If your logo gives a false or incorrect impression about business, then it is apparent that you have an awful logo design. You need to be sure that your logo clearly represents your business values and mission.
If your logo gives an amateurish and nave vibes, then it is a clear sign that it isn"t up to the mark. Logos with raw and unrefined features are always a threat for businesses.
Culture and sub-cultures are existent in every country.