5 Steps to a Booming Personal Training Facebook Fan Page or Group
If you are reading this then you are probably a personal trainer using Facebook and
there is a good chance you already have a group or fan page for your business.
If you dont yet then you should (I will explain why below) and if you do are you using it to its full potential to communicate with your clients to maximize retention and is it growing rapidly in numbers acting like a lead generating machine?
Did you know the average PT has only 100 or less people in their group yet there are PTs out there with 1000s? So what is their secret how did they grow their group to such large numbers and how do they make it look so easy?
To learn the secrets and discover the answers keep reading below...
I was speaking to a fellow Personal Trainer last week who has 1500 people in his group and I was very curious as to his secret so I simply asked him and this was his response. He said the number one key for having a successful group Jason is simple and I can explain it in 5 parts, but before I do there is one thing that you must know and understand first. I said yes go on please, please... He said the number one key to having a successful group is to use ALL of the features to their full potential with content rich information.
I asked him to explain and this is what he said:
Step 1:
Use video.
This is my favourite he said because this has more dimensions than any other feature. I said what do you mean? He continued well there are many things you can use video for; the most powerful are the following:
Testimonials: every few weeks I take a 60 second video on my digital camera of one of my clients commented on the benefits of my training the results they achieve and why they would recommend it and post it on my group for the world to see.
Profile: On my group I have a 60 second video profile of my services, benefits, credentials and what I have to offer, I like to update this every month or two, you know to get my new hair cut ;)
Action Vids: Short videos of me personally training clients and taking groups, I believe this is very powerful if you do this regularly perhaps 2-5 x each week I simply have one of my clients record then swap.
Exercise technique: For all of my clients I like to have an exercise of the week in which I record and post on my group or even a nutritional tip.
Weekly update: Lastly I like to have a weekly update just 2 or 3 minutes of congratulating clients whats happening in my business upcoming events etc...
I thought to myself wow these are great strategies and would really add great value to the page. By now some of you may be thinking well yes I already have heard of most these things but do you do them??
Step 2:
Photos.
These are really powerful because when you tag someone all their FB friends see the picture and become interested in what you and your group have to offer.
Group photos: when you have large numbers in your group training sessions take a pic and tag everyone if there are 20 people and they each have 200 friends that means 4000 people potentially can see that picture.
Achievement pics: When a client achieves a great goal, have a photo with them and post it on your group.
Before and after pics: These as you know acts as social proof of how great a trainer you are.
Events: be sure to get many fun photos also to show that you are not just all work but play as well.
Step 3:
Status updates, discussions and links.
Status Updates: By maintaining communication with existing clients, past clients and prospects you will stay fresh in their mind. He said Jason this is probably the most important aspect for consistency I post daily comments including: motivational quotes, exercise tips, nutrition tips, congratulations to clients on achievements and finish this sentence to maximize involvement and ask question to make it like a community so my clients can communicate with each other, so you see he said its like a society with social aspects as well.
Discussion board: Although it seems a lot of people dont respond to these people still read them and it adds value and content to your page I use written testimonials from clients, articles I write and success stories on a regular basis to complete this part.
Links: occasionally I will to fill up the page add related websites about exercise, health and nutrition as an extra resource for members.
Step 4:
Events.
Events a great way to reward your clients for their hard work and also to have them interact with each other, this is amazing for retention plus when everyone can bring a friend you have just gained numerous referrals.
I like to have regular social events and post them on my group, it might be fun Sunday session or BBQ at the beach or it might be active like rock climbing or bowling either way by having an event each month really allows me to grow my business and group fast.
Step 5:
Referrals.
Using the above 4 strategies and a referral system has really been my secret to achieving such a successful business and group he said to me, so I asked him how does he usually gain referrals?
Well Jason once you have a content rich site, even if you only have 10 members start on the 1st four strategies immediately and watch it grow.
But to really sky rocket the numbers this is what I do.
I ask all my clients in sessions to join my group or invite by email then ask them to invite all their Facebook friends and when they do I will give them 2 free PT sessions valued at $100, I said what a great idea.
He said then the key is when you are online catching them on Facebook and ask them there and then whilst they are online to invite their friends and you can direct them to do so.
After he shared all these wonderful ideas with me I could now understand why he had over 1500 members and 4 PTs working for him.
He said one last thing to me... He said Jason these techniques are very simple and are only effective when you use them. There is a difference between knowing and doing, most people know these strategies but dont do them. The person who does these strategies will be the successful PT the ones who really want to be successful will do this and be successful.
So there you have it 5 amazing steps full of wisdom by an already very successful PT and the strategies he used to build a successful group and business.
If you would like any more info or for your 2 free 30 minute consultations to generate more leads, build you Facebook group and grow your PT business simply contact me on 0417984594 or email livefreehealth@hotmail.com now.
http://www.facebook.com/topic.php?uid=153668853824&topic=11523#/group.php?gid=153668853824
5 Steps to a Booming Personal Training Facebook Fan Page or Group
By: Jason Grossman
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