5 Things That Make For A Good Social Media Marketer

5 Things That Make For A Good Social Media Marketer

It's time we unleash the power of social media - for your business, that is. Social media marketing is a tricky field. It's easy to do it wrong and difficult to do it right, and in a way that will maximize the return you've invested. You need to find a social media marketer that works magic for your business. Look for the following 5 things in your dream social media marketer:

1. They know your business and are up to date on what's going on in it. The only way you'll be able to exploit the possibilities and opportunities that social media presents to your business is if the person who's at ground zero knows everything about your company. That way, they won't have to improvise too much on thinking about creative content to read - creative content that may be totally wrong! Knowledge is what you're looking for so you can promote your brand accurately.

2. They don't mind doing repetitive tasks. If you've ever done it yourself, you are totally aware of how mind numbing social media marketing can be. Surfing sites, opening up accounts, entering the same information over and over again and finally, maintaining it all can be very very tedious. Find someone that can go on auto pilot, but still get the job done well.

3. They're naturally sociable and outgoing. This doesn't mean that they are sociable and outgoing in person. The internet is a funny thing. It can make the crankiest, most aloof, shiest person in the world become a social butterfly online, and that's exactly what you need. You want someone that can flutter from one site to the next, making friends and buddies all over the place to spread the word. Who cares if they're a loner in real life? As long as they're not in the virtual world, that's all that matters.

4. Provides great customer service. Social media marketers often receive the most compliments and complaints about your business, more so than even the customer service reps you have inhouse. Make sure your social media marketer knows how to deal with these complaints, and accept compliments graciously.

5. They know what trends work and follow them. Trends are just that because so many people follow them. And that's what you want - exposure to lots of people! Your social media marketer should be on the cusp of developing trends which will contribute to your reputation as a forward thinking and innovative company.

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