5 Tips For Using Hash Tags To Improve Your Twitter Seo
You already know how Twitter can help your business connect with customers and get your name out there to the masses
, but are you aware of how hashtags can help you establish a following on Twitter?
Think of hashtags as the SEO of Twitter. Hashtags and their effective use can be complicated, but are essential to your companys social media marketing plan.
What are hashtags and how can they work for you?
Hashtags, the familiar # attached to a word or phrase are filters for Twitter and help Twitter users find topics they are interested in. If you search for a certain hashtag, you will find all tweets using that same hashtag and therefore, people interested in that keyword or topic. With a little research, you can find hashtags relevant to your industry and use them as an effective Twitter SEO tool.
Not sure how to effectively use hashtags for your twitter posts? Here are 5 tips to get you started:
1. Use keywords to research hashtags
Do a search on twitter for keywords related to your industry. Use those hashtags to join in the conversation. Make sure your tweets are relevant to the conversation and your content adds value. Asking questions is a good way to get in on the conversation.
2. Create hashtags for giveaways or events
If you promote yourself with giveaways or events, create a hashtag for them. Use multiple social media platforms to publicize your event hashtag prior to the date. Your hashtag will be used in conversation as people tweet their attendance or entry in your contest.
3. Keep your hashtag simple
When creating your corporate hashtag, keep it simple and short so it can be easy for your followers to remember, retweet and comment on.
Try to incorporate your company name or initials in the hashtag.
Use capital letters for words in your hashtag to make it easier for followers to read.
Check Search.Twitter.com to make sure your hashtag isnt already in use.
4. Be aware of hashtag etiquette
Dont use more than two to three hashtags per post. Overuse of hashtags can be distracting and even worse, could be grounds for penalty. Placing hashtags at the end of your tweet allows followers to easily read and understand your content without interruptions. You may be penalized for hijacking a hashtag by posting unrelated tweets or links to gain Twitter SEO.
5. Watch it spread
Monitor your hashtag to see how it is trending. There are several Twitter tools available to assist you in monitoring your hashtag. Tweetarchivist, Monitter and HootSuite are just a few tools to get you started.
Hashtags are as important to twitter as keywords are to your SEO. Their effective use can be tricky but hashtags are a great tool to get your company involved in Twitter conversations. If you want some help developing a Twitter hashtag strategy to enhance your
social media marketing Atlanta campaign, Contact Us to get started.
by: avaxseo
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