5 Tips For Web Design That Sells
Author: James parker
Author: James parker
A good-looking website definitely works to attract customers and fulfill the branding needs of a business, but what are the actual elements that call for action and make your visitor turn into your long lasting customer? Here are the 5 basic guidelines that will help you convert your website into a products and services selling platform:
1. Images Speak!
Its a common observation that an image induces a person for a certain type of action. For example, showing a sad child with no family makes an individual seeking for adoption instantly click!
Therefore, when youre selecting images for your
website design, be very audience specific and dont choose images for their own sake. Whatever image you choose for your website must be enclosed with a certain message or feeling for the visitor.
2. Avoid Paradox of Choice
Dont give too many options to the visitor that they become completely confused as to what deal would be the best one. When people spend excessive time selecting the best option out of hundreds, they may literally become paralyzed at one point and leave the website to search for some other place.
In order to prevent this choice confusion among visitors, make it simple for people to access products or services and organize all options by suggesting what features each option provides. This will make the choice easier for the visitor and may make your website sell tremendously.
3. Display Products & Services
Its absurd when websites dont show the products they are selling or dont display the results of their services. When people enter an offline store, they can judge a certain product by the look and feel. Similarly, when a person lands on your website they must be able to view what you are selling in order to make the purchase.
In case of service providers, like a
graphic design company, display your designed screenshots before the visitors so they can judge how skilled you are.
4. Offer Trial
Make the users get involved with the items. If you are selling some application software, offer a trial for the user to explore and learn first. Once the user gains understanding of your application, they are more likely to make a purchase when the question arises.
Most people are reluctant to buy from online stores, therefore offering trials or money back guarantees can surely help you win their trust.
5. Usability of the Design
Unlike focusing on the visual design, Usability refers to building a
website design based upon users likes and dislikes. Usability is the only factor that can solely determine the success and failure of a particular website because the visitor of the page is the only person who clicks the mouse and decides whether they want to stay on that page or leave. Therefore, if youve used a user-centric design then your approach is sale-able. If not, then you must revise your approach towards a more user preferable attitude.
Follow these 5 amazing tips to craft a web design that not only looks well, but also sells well. Wish you higher profits for the New Year!About the Author:
James Parker is a marketing specialist and IT consultant working in diverse domains of IT. He has also worked with some
Web design and web development and
Web design Firms. He can be approached at
jamesparker.cdz@gmail.com.
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