5 Tips In Marketing Your Salon

Spas and hair salons are becoming more and more sought after

, so marketing strategies need to be continuously effective and strong.

Below are some simple tips to help you market your hair salon or spa business.

1. As they always say, first impression lasts. The entire appearance of your salon will make a huge impact to people, particularly to your potential customers. Since you are in the business of making people feel and look beautiful, relaxed, and happy, make sure your establishment radiates such messages. Your mirrors, wall, paint, displays, furniture, fixtures, and even the smallest detail and accessory need to be chic, trendy, inviting, soothing, and colourful all at the same time.

2. Figure out and communicate a differentiating factor for your hair salon or spa. Think of something that will make people remember your establishment and tell it apart from other hair salons. You should have a unique factor that works. It must fit your target market. Example, you could focus on a special service or product and build on its popularity. A signature treatment can be a great idea, something which most hair salons do not offer.

3. Take advantage of the social media. You may not fully understand it, but the power and influence of social media can be enormous. Use YouTube, Facebook, and Twitter. Market your business in those niches. Surely you will reach a significant number of potential customers since almost everyone in the world are hooked into socializing online. Create fun and informative videos and post it in YouTube, or be involved in online forums or chat rooms. Answer questions of people that are related to the products or services your offer. After giving a great answer, refer them to the website of your hair salon.

4. Speaking of websites, it would be a good idea to have such for your hair salon. This is another cost-effective and powerful way to market your salon because most people just go online when they need to get information or buy something. Today, people do not refer to the yellow pages as much as many years ago. Plus, a business online site significantly contributes in creating a good image for your hair salon. This is a great branding tool.

5. Take into consideration getting salon management software. Since such program makes use of the online technology as you do salon procedures like appointment, client and employee management, reception, and inventory management, your business can be searched through search engines like Google, Yahoo, and Bing. Also, hairdressing software has special features intended for marketing a business. Salon management software allows you to create and print out loyalty cards for your customers, a move which will encourage patronage.

by: Johnathon F Black

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