5 Tips On How To Build Your Database
With competition being very tight with the current economic situation
, building your customer database is essential. You may have an existing list of customers, but are on the prowl for more.
There are actually databases for sale, but is it ethical to buy one or two? Well judging on the number of pesky telemarketing calls call we get many business owners believe this is the way to grow their business. However with the success rate of less than 1-2% it is a lot of hard work to make a dollar that way.
The chances of you ending up with the cold shoulder treatment are high, too, since these people have no prior buying experience with you. In short, this may not be your best option.
So how does one grow a database and grow their business? Here are a few tips.
Make "networking" part of your life. Think of everyone you know - your neighbours, you ex officemates, your community members, even your barber and cleaning lady - and think of how you can convince them to help you get more potential clients. Use every opportunity to network.
While confined inside an elevator on your way to your office, talk and subtly market to the people in the elevator. While having a haircut, speak about your product. When conversing with friends suggest ways on how your product can help makes their lives easier. The rule is - wherever there is a captive audience, take advantage.
Don't be pushy, but be sure to leave subtle hints.
Strategically seek out your market. Hang out at the places where your market hangs out. If you sell tennis balls, then hang out at the tennis court. If you sell wheelchairs, go to hospitals, or even attend their events for the community. You have a purpose for being seen where it matters. So stop loitering at the beach house is you're selling rain gear or winter clothes. It makes no sense, plus it only shows that you are not too interested in growing your client base.
Remember, one or two incidental sales is not the same as supplying the needs of an entire organization for a whole year. Be seen where and where it counts - where you can come in contact with the most number of people who can help you sell the most.
Partner up with some other related businesses. When you enter into a joint venture with some other businesses, you multiply your opportunity to earn several times over. With every sale you make, you help your partner out, and for every sale he completes, even without your personal marketing efforts, you end up gaining, too.
This is a given in the world of business. Doing everything alone is not recommended. In order to maximize opportunities, find a good business partner - one with a good solid reputation - and help each other out. For example, if you sell burgers, then enter into a venture with a hamburger bun maker. One without the other is incomplete. This by the way, also means that when you have a website for your business, embed a link that would take a visitor to your partner's site - and vice versa. It's a great feeling helping someone out - good karma points.
Ask for referrals. Take advantage of every opportunity to ask for referrals. The best time is right after making a sale. Make sure it was a good sale - one where the customer expressed happiness after trying out or buying your product. When a client is happy, it's easy to ask to be referred to her own set of friends - because she is elated enough to spread her happiness and satisfaction. As for contact numbers and email addresses, or simply request that they put in a good word for you.
Optimise your website. Use your website to generate more sales. Be reachable - indicate a phone number of address for easy access. Encourage selling right off your site - make everything easy for the clients. Another good tactic is including a blog on your website - it's a good way to explain more about your product or company.
Encourage comments also - it's a great way to interact with your clients. It's always a good idea to "be friends" with potential patrons, because they will always have something good to say about you. Don't be scared to start conversations with people you don't know - you may not be aware of it, but these people may have mountains of opportunities backing them up.
by: Michael Griffiths
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