5 Tips for A Profitable Handmade Christmas

5 Tips for A Profitable Handmade Christmas

If you are part of the handmade revolution as an artist or crafter, it's important to start your Christmas campaign as early as possible. Selling your handmade goods on the internet is extremely competitive but it's possible to have a very profitable season with these 5 great tips.

Get your online shop dressed up in holiday gear! This means changing your website banner to a holiday theme. It's easy to find a graphic designer on Etsy.com who can create a Christmas banner in a short time. If you are selling on a popular handmade site, make sure to change your banner and profile avatar. When potential customers see that Christmas is around the corner, it can create impulse buys.

Pictures are everything if you are selling online. Remember, buyers cannot touch or pick up the item(s) you're selling. It's important to use a good quality camera that will capture your creation at its best. Make sure to take additional pictures from different angles. Use bright white lighting in the daytime to capture the best pictures.

Give interesting names to each of your products. For example, if you are selling felted red booties, create a fun name such as "Santa Baby". Make potential customers want to stop and read more! Add a fun description to each of your product lines. It's great if you can use a Christmas theme for some of your products.

Promote early shopping and shipping. Create an urgency to buy now. With the holiday season, remind potential buyers to beat the rush. If you are selling online, there's a good chance you're selling around the world. Make sure international buyers know how long shipping can take from your country to avoid disappointment. Promote early shopping and shipping.

Highlight payment methods on your website. There is nothing more aggravating than wondering what kind of payments an online shop takes. You can lose customers without even knowing. Many internet buyers use PayPal but it's a good idea to explain to those new to PayPal on how safe the website is. Some people are weary of using their credit cards online.

Start promoting your website on all of your social networking sites today. You don't have to wait until a certain date. Many people have started their Christmas shopping online. Use your blog, Facebook page and Twitter to start posting links to new products you're selling. Get a Facebook fan page set up for your Christmas campaign as soon as possible. Offer a discount coupon to all of your subscribers and fans as an early Christmas gift.

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