5 Ways Affiliate Marketing Can Help & Hurt Seo
There is a question which always comes to your mind while speaking about Affiliate Marketing: does it help or hurt SEO
. So we are going to understand in what ways Affiliate Marketing helps or hurts.
1. Functioning with your SEO staff
If you have an Affiliate Manager, surely, you should target the specific sites which are relevant to your demands and, of course, are capable to help you with your SEO team. They may be of great help in getting a banner or writing content in return for a backlink. Nowadays a number of social networks make it possible for you to post affiliate links. Even
Twitter marketing takes into account their importance and you are allowed to use affiliate links in a tweet of 140 characters.
You may also discuss it with your Affiliate Manager and when posting a large article you may make hints about the program.
These are two ways which combine two working teams and bring to getting more links and active Affiliates. So you should be sure that your SEO staff and Affiliate Manager are discussing the points with each other and are talking on new tools, techniques etc.
2. Cooperation with Affiliate Manager and Search Engines
The second thing that you should pay attention to is making sure that your backlinks are not replaced either by your Affiliate Manager or any of the Outsourced affiliate program management companies.
When starting on a program Affiliate Management Firms may turn to various tricks in order to appear on your track. For instance, they may visit the first ten or twenty websites which have reviewed you and find out your trademarks. Furthermore, they may review the websites which either have visited you or have driven traffic through those links with the help of certain analysis tools and this is, definitely, one of the worst things that may hurt your SEO.
Backlinks bring to your website authority, if searching engines wont find affiliate links of your website, then you may lose your authority and consequently will lose your rankings.
Besides, if search engines are unable to feel the presence of your website then they may consider it unimportant to show up. So replacing or affiliate links is a big problem which may be dangerous for the future of your company.
3. Should you close your program or not?
It should be mentioned that when closing your program you are to lose your rankings in the search engines. When you close your program you also automatically remove your links from affiliate websites and this brings your channels to the end. So think twice before making a final decision.
4. Trustworthy or untrustworthy backlinks for SEO?
If you have an affiliate program which provides you direct linking then it is great, as it is a perfect way to receive a huge amount of backlinks for your website. Affiliate links are wonderful means for linking off products, services even keywords and URL. Usually several companies are mistaken for asking questions like this one Why do you spend so much money. This will indeed influence your partners and they will take their links back. And finally, this will do a great harm to your SEO. That is why you are expected to trust affiliate programs for backlinks and SEO profits. You should also take care of your partners attitude. If they dont want to help you they may decide to no follow their links, it means they inform search engines of the trustfulness of your website. As far as no follow links are made to tell the search engines not to follow the link as it is not trustworthy. So prevent your partners from choosing to no follow you. Otherwise you will turn from trustworthy to untrustworthy.
5. Traffic and SEO interrelation
Another feature of SEO is traffic, rates and activity of your website. With the help of affiliate program it is easier to get more traffic for your site. Be more careful, as when search engines notice that your sites traffic isnt qualitative and it is often changed then they may penalize your site with less rankings, until you find a final solution to the problem. Certainly, the traffic that is provided by affiliate sites can be useful in this case and they will increase your SEO visibility.
So Affiliate Marketing and SEO are interconnected and greatly affect on each other. They may have both negative and positive effects on one another, but they may also help your company at the same time.
by: Roman Sahakov
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