5 Ways To Maximize Your Mailing List Starting With Cass Software

For the ultimate way to make the most out of your business mailing lists Ill give you the top 5 options to be sure you are taking advantage of

. Its never easy to determine what will have an impact on your business, but throwing money away is never the best option and can only hurt your chances of success. The ideas I speak about only relate to when you already have compiled your own list of current or potential customers and how to make the most of them.

First, using CASS Certified Software is a must do. How many people change his or her addresses and why would you send literature in the mail to someone who is not there? The answer, you wouldnt if you were informed they moved. Also, just because they move does not mean you want to lose them as a customer. By using a Cass Software solution you will be working smarter and not losing your most valuable asset, your current customers.

Second, when you spend the money on a mailing what are you sending out? Do the materials look ancient and is that what you want to represent your company. Times are changing quickly and to seem modern and able to handle the current work needs make sure you have upgraded your actual look and feel of your materials. Also, look at your top competitors and make sure you equal or exceed what they are doing.

Third, what information are you giving on your mailing materials. Are you showing your website URL? Do you have your Twitter or Facebook accounts listed? How about an email address in case they would prefer not to call. Make sure you are taking advantage of the way people communicate today. By just using a toll free number you are missing out so dont lose those people who will choose not to call.

Fourth, in your mailing literature do you have a call to action and specials? Take advantage of point number 3 above and run some specials. For example, visit our Facebook face for a free sample of our product or maybe they get 20% off on their first order for filling out a form on the Facebook page. This way you collect their information, you seem relevant, and they get something.

Fifth, make sure you are tracking all the results of your campaign. Without knowing what is effective you are throwing caution to the wind and definitely wasting money. Once you learn what works you will be ahead of the game and can laser focus on what works.

These are the top ideas to run a successful mailing campaign and make the most of your mailing lists and customer base. By eliminating wasted addresses you not only wont lose money on wasted mailings, but using Cass Certification you wont lose the customers themselves forever. By using quality mailing materials and design your information wont get tossed in the waste basket. Use the online resources to drive potential customers to places other than your website to run promotions and gather information. Make sure to track your result so you can effectively remove the waste and focus in on what will make you successful. Good luck maximizing your mailing lists and your success.

by: Sonia Smweber

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