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5 Ways You Should Do To Increase Website Engagement

With thousands of businesses now claiming their own profiles

, in both business pages and social pages, and availing of search engine optimization services in its effort to increase their visibility, conversion as well as engagement, it is now more important than ever to continue to increase and keep consumers engaged.

Getting visitors to engage is not always easy. Generating engagement does not only end with your content being found and deemed interesting by visitors or even clicking on an ad, but rather, it is a process that is ongoing that will ultimately reap you a satisfying reward, that is gaining loyal customers who will tend to come back again and again.

So, here are some TIPS to increase website engagement:

1. Ensure Content is Up to Date


With so many websites offering contents, it is SEO-wise and great user experience-wise to keep your content up to date. This does not only serve audience greatly in terms of usefulness but it will also encourage them to stay loyal to you and keep on tracking your contents and thus be engaged with you as you are providing them with relevant and useful information, establishing your authority with them.

To ensure that your information is timely, you must provide a feed of relevant news or information. Dont hesitate to ask your followers and visitors of the things they like to talk about. If you have static text on your web pages, try to avoid including specific dates. However, if there is really a need to publish dates, make sure to update this information on a regular basis.

2. Make Initial Site Interaction Relevant

Because you only have few seconds to get your visitors engaged, once they reach your web site, you must then make sure to make your initial site interaction relevant to what they are looking for and deem useful. By being the answer to their search queries, you are then ultimately keeping them interacting with you for the long term.

3. Optimize Post for Search Engine and Social Media

By optimizing your post for search engines and social sharing, this will be a great means for you in getting more mileage out of every piece of content that you have posted as well as help in increasing engagement on your site. So make sure to make your content more compelling and interesting as this will make it more likely to be clicked and more likely to be shared. By mastering this or even getting some expertise in the area such as from a search engine optimization expert, this will likely increase time on site and pages per visit. Basically, you need to create great attention-grabbing and clickable headlines, make use of keywords throughout your post, and bold key sentences that also include target keyword(s). Then after creating an SEO friendly post, you must make sure to share these on any and all platforms where you deem the post or topic relevant.

4. Check Your Google Analytics


Get into the habit of checking your Google Analytics dashboard(s) every day. And also, make sure to explore it monthly in order to check which articles are performing well and which ones arent. By checking your content report, you will be provided with some insight on the type of contents you should be producing more of, as well as on the type of content you can put less time and effort into.

5. Use Social Sharing Buttons to Make Sharing Easy

Once your web site is now easier to use, dont hesitate to provide your visitors the ability to share your web site with others. You can do this by providing them social sharing buttons and simple widgets that will easily enable your visitors to bookmark your page, subscribe to an RSS feed, or submit your content to popular news sites like Digg.com or social sites such as Facebook, Google+, LinkedIn, and Twitter among others. As these social icons usually displays the number of comments, tweets, likes, and others automatically, these will then immediately tell readers that your site is engaged in meaningful discussion and that its worth taking a look at; thus, luring more engagement.

by: Audrey Abbey
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