5 reasons why you should be using an email list today

5 reasons why you should be using an email list today

If you've been in business for a while, you've probably heard the saying "the money is in the list".

Well, that's because it's true.

I can't think of a more efficient, profitable and cost effective way to target hundreds or even thousands of people with highly targeted marketing material. In this article, I will give you 5 reasons why you should start using an email list today.

1. You can reach your audience in seconds

One of the major benefits of an email list is that it allows you to reach thousands of customers in a second. All you have to do is formulate your message (and include a Call to Action) and send it to your email list at the push of a button. I don't know of any other marketing method that allows you to do that.

2. It's cost effective

Marketing to an email list costs a lot less than using traditional methods. Even if you outsource the list building and content creation, you'll still spend less than if you sent out generic mailers to hundreds of people in hopes that they buy your product.

3. You can do some follow up

Another great advantage of email list marketing is that it allows you to easily follow up with your clients, which I strongly recommend. You can use your list to launch or introduce an update to a particular product or service. Since you have a good sense of what their interests are, you can notify them about events that might interest them.

4. You can use your email list as a focus group

You can conduct a survey with your prospects and customers and make changes to your products or services accordingly. The other thing is that you'll be able to get responses quicker and won't have to spend money on building focus groups. If you're a small business owner, chances are a focus group is beyond your budget anyway. So a list can definitely help you monitor your audience inexpensively. You can use Survey Monkey to conduct your survey.

5. Its super simple and efficient

Email list marketing is one of the easiest ways to market to your audience. It's also incredibly efficient since you'll be marketing to pre-selected prospective buyers only that have already shown some kind of interest. The hardest part is building your list. However, you can always rent one if you want to benefit from the advantages a list can give you without having to wait to build up your list.

All in all, list marketing is one of the fastest, most efficient and cost effective ways to target a specific audience. It allows you to monitor your audience and make some modifications to your marketing material and products. You should definitely think about using the power of a list if you're not already using one. This way, you'll be able to cut your marketing costs and increase your profits all at the same time.

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