Live Chat Software is not just a tool to provide customer support services to your website visitors; it's much more than that. If used wisely, live chat software can not only be used to provide sales and customer support services but also as an effective marketing tool. Companies and institutions of all sizes have used live chat software to increase the return-on-investment and increase their sales. Enterprises have used live chat software to market their brand effectively to their clientele. If implemented wisely, the live chat software can deliver out-standing results.
Ensure Your Staff is Well-trained
If you are going to provide live chat services on your website, make sure that you have staffed properly. It would be a mistake to think that you can use a person with run-of-the-mill skills to effectively take chats on your website. If you are going to use live chat software to provide instant, online sales and customer support services, do make sure that you have staffed the most capable persons for this job.
Use Proactive Chat and Don't Hide the Chat Button
It is recommended that you provide proactive chat service on your website. The live chat window should pop-up itself without making the visitor click any button or press any tab. If you want to display live chat window only when the customer asks, make sure that the chat button/tab is clearly visible on the website. Place it where it's prominent and visible to your website visitors. Placing it near the bottom of the website page or on the corner of website page won't serve any good purpose. Most of the live chat software support both proactive and passive live chats.
Customize Your Chat Windows To Your Brand Standards
Live chat window is part of your company's web-presence. Use it to display and reinforce your brand standards. Customize your chat window and brand it with company logo, icons, and brand motto. Use it to market your brand.
Provide Live Chat Services Based On Your Own Research Results
When does your website visit the highest traffic? Which products are people most interested in? What answers make your website visitors interested in your products? Your chat conversations can help you find the answers to these questions and can help you design a live chat service that gives people the perfect message at the perfect time. Make sure your live chat software supports content and record management.