50 Million Open 361 Degrees Chipmakers Penetrate The Market In Guangdong

"Coach, I can go to Athens it?" With China's badminton head coach Li Yongbo touched

the face of television viewers simple and honest smile, 361 degrees during the Athens Olympics in 2004 the brand was quickly hit by people know. Consumers found the brand backing is not small, fast full swing in major cities nationwide sold fast. Signed not only rich country world champion badminton team, and quickly in the national sporting goods industry leader.

Easy to create a new brand name

Talking about 361 degrees, many consumers may think it is a new brand, but talk about Buick Sports shoes, but already has 10 years of development history and known for sports fans. Beginning last year, due to Trademark registration Expired, and with the same name brands Buick, it was changed to "361 degrees." Took office just two months, the specialized market of 361 degrees to open up in Guangdong (China) Co., Ltd. Guangzhou Sales Branch general manager Zhang Zhongyue for future development are very confident.

In the "Buick" era, the regiment has been very substantial, 2001-2004 reelection as the top three sales of sports shoes in China, late last year by "Forbes" Chinese classified as the most promising companies, the products are sold to South Africa, the Middle East, Southeast Asia and Hong Kong, more than 30 countries and regions in the country, also planted 3,700 sales outlets. "We have already opened in the national sales situation, it can be said with Li Ning Anta, Double Star and other brands at the same level of market segmentation. "

5000 party invests terminal channels "This is the south we have the Nuggets." As a company based in Fujian of old enterprises, the current sights in Guangzhou, intend to open a world. He frankly, weak areas in Guangdong, mainly due to strategic errors early. "Product type and design in the face of the Yangtze River to the north of the main consumers."

"2007 years of China National Games, 2010 Asian Games, held in Guangzhou, together with the 2008 Olympic Games, you imagine how huge this market potential." Zhang Zhongyue Around the south grounds, "Guangdong province of sports, especially after SARS in 2003, the atmosphere is more intense fitness. "According to his estimates, from 2005 to 2008, four years time, the sports industry from the current 100 billion yuan, rising to 200 000 000 000 element, while the one in Guangdong win share is easy.

He also revealed that two months came to Guangdong, the company has invested 50 million yuan in the early to the terminal building and branding.

Focus on the development of badminton series

"Too much too rich in this market, no one way to swallow, with a single command and the brand's product line covers all." Zhang Zhongyue said, essentially, Nike Adidas and other leading foreign brands command high-end consumers, Li Ning, Anta, 361 degrees to capture mid-market. "And the foreign brands, domestic enterprises to the quality from raw material procurement Monitor , They are basically not very different, but in concept design and brand content is generally less than the status of domestic enterprises. "Therefore, sports stars and industry related to a major brand marketing.

Itself is the brand Li Ning, Kong Linghui, Feng Kun endorsement Anta, Conway signed Zhao Ruirui, and 361, we selected Yongbo, and major development badminton products. Meanwhile, since 2000, signed a generous 361 degrees to the national badminton team eight-year contract. "The next few years, can be said that other brands do not have the opportunity to enter the Badminton series."

"Brand is relying on the accumulated time and money." Zhang Zhongyue think so, "Guangdong's consumers are very rational and mature, we have done, is to end the culture of service and brand to influence consumers."

50 Million Open 361 Degrees Chipmakers Penetrate The Market In Guangdong

By: qoqo

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