There are a few things to make sure you do when using Social Media Marketing.
1) Be selective when choosing the Social Media you want to market your business on. Is it a reputable and active one? Establish your interests and add friends that make sense. Comment on posts that relate to you and your company's interests. Comment as often as possible on things that relate to your business. You want to be considered an expert in your field and promote yourself that way. Don't forget who you are and where your business is going.
2) Getting people to click on your links is important. Make sure you are offering quality products, posting good content and only recommend things you believe in and trust. If you send them junk, you sever the trust factor.
3) Let people find you in a natural and authentic way, don't come off like a business be friendly and a person of interest to them. Creating relationships and trust is the whole idea.
4) Decide how much time and effort a specific Social Media will take. Make sure you do not let your work time slip away with excessive Social Media Marketing.
5) Stay positive. Negativity never sells anything. This works both in friendships and business. Now that the two are meeting you want to be positive more than ever. Remember that what you put out there on the internet says there indefinitely .
6) Give your posts some thought. You want others to know you are the expert.
Social Media Marketing takes responsibility and a plan. Know that you will not build your brand and reputation overnight. Be patient and have fun. The time you invest will be well worth it in the end.