6 Important Tips To Ensure Your Search Engine Optimization Efforts Are Maximized

Here are some SEO tips to jumpstart your site on its climb up the search engine results pages

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URLs. Optimize your URLs. Use static URLs which rank better in search engine results pages and are indexed more quickly than dynamic ones. They are also easier to read for human viewers. Use keywords in your URL as well as file names, but keep it short and meaningful - such as yourdomain.com/blues-news.html. Use hyphens instead of underscores, but try not to use more than 3 in a URL. Make your URL all lowercase to avoid case-sensitive issues.

Page title. Pay special attention to your page title as this is the foremost on-page factor for SEO ranking. It should include your most important keywords to entice searchers to click on your page.

Keywords. The two most important places to use your keywords are in your title tag and page header. Use keywords too in your URLs, meta description, content, anchor texts, link titles, and image descriptions. Embolden one or two keywords in every page by using bold tags around them. But remember to use keywords strategically and with moderation. You don't want search engines to think you're keyword-stuffing or spamming.

Content. Search engines like and reward fresh, unique content. Update your sites often with useful information. A good way to do this is by integrating a blog to your website. A blog has the added service of personalizing your site and creating more opportunities to acquire new links, both external and internal. If you're an online retailer, avoid using the standard descriptions provided by manufacturers of the products you sell; create instead your own product descriptions, integrating your specific keywords in the descriptions. This will differentiate your site from all the others.

Flash. For best SEO results, avoid flash. It's attractive but spiders don't recognize it. If you need to use flash or frames or AJAX, surround it with keyword-rich text links that can be read by spiders.

Links. Links are a prime commodity when it comes to search engine ranking. There are various ways to acquire external links. You can register your site in reliable directories like Yahoo and DMOZ. If you're a local business, register your website in local directories. Ask for reviews from clients and feedback from blog readers. Include useful information in your content in the form of directories, how-to articles, tools, tips, product reviews, downloads, or anything that would be considered valuable enough by your visitors to encourage them to link to your website. You can also look for quality websites related to your industry and ask to trade links with these sites. Before you request for a link trade, it's a good idea to create a links page so that your prospective link partner can see in what context his site will appear.

Try to get links for all pages - or at least the major pages - of your website to give search engines an indication of the merit of your entire site and not just your homepage. Internal link building is also important. Build internal links through the use of site maps and navigation bars. When creating new content, link back to your archives. Safeguard the quality of your links. Do not sacrifice quality of links to quantity by resorting to shady practices such as registering into link farms. More is not always better in this case.

by: John Roberts

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