6 Presentation Secrets To Gain Competitive Advantage
Maybe youre at the top of your team, and wondering why you arent getting promoted
. Or maybe youre a young manager who wants to win respect and gain trust. Or perhaps youre a budding entrepreneur who wants to win attention for your hot new business.
No matter where you are, you are probably reading this because you want to get exceptional results from your business presentations.
Here are 6 powerful secrets to getting attention and winning a distinct competitive advantage for yourself and your business.
1.Research Like Crazy
Do your homework. Find out everything available about your audience, client, organization and situation. Find out about where youre speaking, who is before you on the agenda and whats coming afterwards.
From the biggest news to the tiniest detail, be prepared by doing your homework. If youre tempted to go out with your buddies instead of researching, get focused. Your success depends upon it.
2.Gather Shocking Statistics
One of the first things youll need to do is win attention of crazy-busy decision makers. To do this, you need to be prepared with data, facts and statistics.
The best ones? Statistics that have a shock value. Think Im kidding? Check the headlines of the newspaper. Shock, awe and fear sell papers. Youre aiming to win attentionstart with a dramatic reason why people want to listen to you.
3.Relate To Real People
There are a lot of professionals, business experts and people in the world. What makes you different? Your ability to relate in a natural, conversational tone.
Youd be alarmed to know how rare this is. Just consider. When is the last time a presenter paid attention to you? See what I mean?
A lot of presenters are fully occupied with thinking about themselves. They may be nervous. They may be confident. But it is rare to find a presenter who is spacious, open and relating to people in the audience.
When you learn how to do this, youll have a distinct advantage.
4.Offer Your Expert Help
Audiences are always on the look out for advice, help and expert insights. Start with an attitude of sharing your expertise, and keep things simple.
This sounds easier than it is. The reason youre in your field is because of your passion, knowledge and depth understanding. So it may have been years since you explained your topic to rank beginners. Keep this in mind as youre organizing your presentation.
It should work equally well for experts and novices. By offering your expertise in simple, easy-to-understand way, youre reaching the largest number of people. This is a proven recipe for success. Reach the largest number of people with the simplest solutions possible.
5.Anticipate and Solve Problems
Understand your audience and anticipate the problems they are facing. Depending on your industry, this will vary widely. From 10 tips for fixing the truck-sounding motor in your refrigerator for an appliance companyto 10 tips for (fill in the blank) problem in your industry.
Not sure what to write about? Think about the questions your clients and prospects ask you. If you see a pattern, youve stumbled on a recurring problem you can solve.
6.Focus On Specific Action
If youre in an organization, you know the importance of specific actions, times and deadlines. If youre new to business, you also know that getting specific is the key for sales.
For example, set an offer with a time, date and discount. Until Friday night at 8pm, you get 30% off. This kind of specificity helps buyers focus on a specific action, a specific time and a specific savings.
If youre ready to gain a serious competitive advantage, put all of these 6 secrets into motion. Youll give
killer presentations that give you the recognition and results you deserve.
by: Milly Sonneman
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