6 Promotional product ideas to send in the mail

Direct mail is a cost effective way to get yourpromotional item on the desk or into the hands of your target market

. Here are six great ideas for your next direct mail campaign;

Magnets

Magnets are an extremely versatile item to use as a method to promote your business name. Magnets can be made into any colour and suit any style of logo or font. You can stick to a very budget conscious choice of your brand name in simple colours or you can pay a little extra and have a photo or image printed on the magnet. If you're looking for something a little more eye catching, why not try a calendar magnet, special offer or menu magnet.

The simple and affordable nature of the magnet means does not make it less effective than other promotional items. A magnet is a useful domestic item. A magnet displayed on the fridge will get daily exposure to your customer. It is said a fridge magnet will be looked at thirteen times a day.

For only a little extra cost on top of postage, a magnet is an effective and affordable way to kick off your direct mail campaign.

Print media

The possibilities of printed media are only limited by your imagination. There are endless ways to display your brand and convey your message on a simple printed item. From notepads to sticky pads, business cards, flyers and brochures, printed media are a traditional and time-tested way to promote your company. A flyer or pamphlet will display your brand name in wonderful, high quality print and tell your customers about your business. Printed media works best for local businesses such as real estate agencies, restaurants, local services and communication.

Affordable and very cheap to post, printed media can also be hand delivered to letterboxes by local walking distribution companies.

Book Marks

A bookmark does not have to be a piece of printed cardboard, although these simple and useful items are effective. Bookmarks can be anything from a stylish leather ribbon to a novelty magnetic item. Once again, the possibilities of a bookmark are only limited by your creativity.

A classic leather or satin ribbon with a discreet logo can be a subtle way to promote your business in a more traditional and conservative industry such as finance, insurance or medicine. Whereas a cute, novelty bookmark can be great way to promote community events, charities, local businesses and children's products and services.

Calendars

A calendar is always a welcome and useful item. It can be colourful and bright or simple and stylish. A calendar can be desktop, magnetic, business card or fold out. You can include images and special events related to your business. A calendar is a great way to promote your business in your next direct mail campaign.

Tattoos

Promotional tattoos are a cute and creative way to reach a younger audience. Tattoos are extremely easy to post and affordable to any business. Tattoos are suited to children's services and products or things like community events and charities.

Rulers

Rulers can be made of metal, wood, plastic or recycled plastic. They are a great way to get a simple company name and logo onto a useful item. Depending on your target market, rulers can be colourful and children friendly or they can be metallic and industry specific. Rulers are a cost effective promotional product to buy and post.

6 Promotional product ideas to send in the mail

By: Rowan Isaacs

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