Lack of regularly updated content We often receive calls from second chance clients that have been burned by snake oil SEO
. The first thing I look for after hearing they've done SEO is whether or not there is a blog. Usually there is not a blog and the client can't figure out why the snake oil company didn't build links or improve their position on the search engines. Chances are if there isn't a blog, there hasn't been regularly updated content and the strategy relied heavily on directory submissions or link exchanges which is another sign of a snake oil SEO.