6 Steps To Outsourcing The Creation Of Your Own Infoproducts
Infoproducts
Infoproducts. They're popular, useful and if you know how to put one
together, quite saleable. Regardless of what your business is, if you're an
internet marketer, sooner or later you will realize the importance of putting
out an infoproduct of your own either to promote your business, get your
name recognized or to supplement your product line. But if the thought of
planning, designing and writing your own infoproduct lessens your enthusiasm,
take heart. You can outsource the creation of infoproducts without worrying
about the quality of content. Here's how:
First, decide on your product.
Are you going to create an infoproduct with content that is 100% yours or
will you be using other people as sources? If your infoproduct is completely
your idea and only need to hire a writer and/or designer to work with you,
you can go ahead and hire an outsource person to work with you.
However, you can also use private label information products. These are
finished products that you can modify to your liking and publish as your own.
Quality private label rights products or PLR are a bit costly but they often
offer better content. If you'll be using PLRs, make sure to choose one that
you can comfortably work with and that will produce a quality infoproduct.
If the PLR is mediocre to begin with, you'll find it extremely difficult to
edit, much less to re-sell.
Find someone to outsource your infoproduct.
The right outsource company or individual to work on your infoproduct is
essential to its outcome and success. At this point, you can put out an ad
to hire a writer, designer or programmer.
By checking out their past work and accomplishments, you can get a good feel
about their style. Read their work. Do the tone and manner of writing suit
you? Does the variety of articles give you a good idea about the person's
range?
If you work with this person, will he be able to project your personality so
that it shines through to your target market? After all, you want an
infoproduct that reflects your sentiments and style. If it projects someone
else, you won't be very comfortable promoting it.
Screen your outsource person.
Gather several candidates for your outsource person and get in touch with
them. The screening process is a significant step in the creation of an
outsourced infoproduct. Ask for samples of their past work, especially those
that have relevance to the type of outsourcing work you have in mind.
Ask for links to websites they have worked on and if they can provide
references, that is even better. If you put out an advertisement, check if
the applicant followed your instructions. His or her ability to do so is a
clue to how well you two can work together.
Once you have narrowed down your choices, interview them and pick your
outsourcing candidate. Look for someone who can meet deadlines, produce a
quality product and work independently.
Plan your infoproduct.
The first stage of the creation of an infoproduct is in the planning. Do you
already have one in mind? Do you have any idea of how it will look, what it
will say and who your target market will be? Dont rely on your outsource
person to tell you what to do. It's your job to lead the whole process from
the planning stage to the publication. Be ready with your own outline. If
you dont know where you want to take your infoproduct, you might find it
extremely difficult to even begin.
Discuss the compensation.
Before hiring your outsource person, make sure you have agreed on how much
the pay will be and the payment schedule, if it will be given in a staggered
manner. Make sure to put this and the other terms of your outsourcing
agreement into writing.
Do not forget to include a privacy or confidentiality clause where your
outsource person cannot discuss anything about your infoproduct with other
people unless he has your explicit consent. This is especially important if
your infoproduct will include your original ideas.
Oversee the whole process.
Once you and your outsource person have agreed on the design and content of
the infoproduct, he can begin working on the project. Normally, an
installment of the product is submitted by the writer for your review and
approval. This is to ensure that he is on the right track.
While you should generally leave the outsource person alone, you should still
be involved in the making of your infoproduct. Review the draft carefully
and check if it is headed in the direction you want to take. Remember, the
final infoproduct is YOUR infoproduct. You alone should have editing rights
to it.
Check the content, proofread the final draft, determine if the style and flow
is to your liking. Once you have approved the final draft, you can publish
and promote your infoproduct.
Are you outsourcing?
Anyone can outsource the creation of infoproducts. In fact, this is one of
the most popular methods used by many internet marketers because it is easy,
fast and cheap. It also allows you more freedom to take care of other areas
in your internet marketing business that needs your attention. If you find
that it can be advantageous to your business plan, why not try exploring
outsourcing today?
by: Elijah Chai
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