In the web industry, this is more commonly referred to as SaaS
. A popular example of SaaS would be Google Enterprise. What SaaS does is provide technology at an affordable rate so smaller businesses can compete with larger enterprises. It is a highly competitive industry and one that is demanding more attention from web hosting service providers. Now it is no longer just the large corporates that web hosts need to pay attention to. Smaller businesses and organizations are also demanding the same level of technology and efficiency from their web hosting providers.