6 Tips To Boost Your Visibility
When I first started out in business I soon realised that I had an issue with been
seen andknown! For years I had hidden behind my corporate persona and it took me a while to gain the confidence to step into something new.
I realised that I feared being judged or criticised as, for the first time, I was representing myself and not a well know organisation - would it work out?
Over time I've learned that building and maintaining visibility is a KEY factor in attracting clients, no matter what size your organisation.
As Anais Nin, the French-Cuban author wrote, 'the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.'
But, before stepping into the limelight it is worth coming to terms with the fact that as more people get to know you that there will be some who will love what you do and will happily rave about your services and others who won't ............and will also readily share their opinions.
For all the positive feedback you get there will probably be one or two negative comments.
None of us likes criticism, particularly when it can be seen as a personal attack.Just bear in mind that life has a way of bringing everything into balance. Take what you can learn from this and ignore what isn't relevant. Most importantly don't dwell on any negativity and don't allow it to stop you being bold and brave, serving those who truly value what you provide.
Whether you are just starting out or you are at a more established stage and need that extra boost, here are 6 tips to help you raise your visibility....
1. Become a more active member of your networking groups by giving a short talk, chairing meetings or supporting one off events. It will help you to stand out in the group and be seen as a valuable point of contact for others.
2.Put together your own media pack, craft a signature talk and then write to PR, Conference and Event organisers offering to speak. You could include a link to a short video clip of you in action to create more interest.
3.Contribute regularly to blogs and forums by posing and answering questions and posting comments. It's a great way to learn about the challenges your target market faces as well as demonstrating your knowledge and expertise.
4. Send out a press release if you are launching a new website, service or product. There are sites that will do this for free or for a fee. Your details could be picked up by journalists or publications looking for an interesting story.
5. Host your own event which could range from a small workshop, a launch party to a larger seminar or conference where you get to showcase your business.
6.Film a series of video tips and post these to YouTube. Video clips are becoming one of the preferred mediums for communication, particularly, when they are short and engaging. Being very versatile they can be posted on your blog, website, Facebook and newsletter. Some business owners are now producing 'video newsletters' replacing much of the written word, finding that they often get viewed and forwarded on when the content is good.
The good news is that if you are a solo business owner or a small company you don't need a big PR budget to get started. There are countless opportunities for you to step out and be known. And don't hesitate when they come up....just seize them!
by: Susan Tomlinson
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