6 Tips To Improve Your Website Ranking

6 Tips To Improve Your Website Ranking

6 Tips To Improve Your Website Ranking

We all want our newly launched websites to be first in the search engine results. But is it a task that you should hand over to a specialised SEO company or is it possible to manage it in-house?

Basically search engine optimisation (SEO) is the term given to the process of making your website as search engine friendly as possible. If everything on your website is well written, relevant, has the right keywords and clean HTML then it can be read and indexed correctly by the major search engines such as Google, Yahoo and MSN.

SEO is a constantly evolving process. Search engines constantly change their requirements to ensure they are not open to manipulation. This can be a good thing for the small company without massive SEO budgets. Here are 6 tips which, if followed, should begin your SEO strategy.

Think of your audience. For example, you sell plastic caterpillars. All shapes, sizes and colours of plastic caterpillars. However, you noticed whilst doing your keyword research that wooden caterpillars' is a highly searched for term. You pile all your resources into optimising your site for the term wooden caterpillars' and manage to get to position 1 on Google. The traffic increase is great, but any customer that comes to your site expecting to be able to purchase wooden caterpillars is going to be disappointed. You may sell the odd plastic caterpillar to the desperate few, but you are unlikely to sell very many. Your website content and SEO strategy needs to closely match the expectations of your customers.

Accurate keywords and phrases. Your keywords and phrases need to accurately reflect the goods and services you are offering. As your company grows and expands take the time to review your website content and keywords and update them regularly. Put yourself in the shoes of your customer. What would they type in to find your products or services? Try typing this into a search engine and see where your company ranks. If it isn't very high then you need to do something about it.

Review your HTML. HTML plays a big part in SEO. To ensure your customers get the same experience whether they are viewing your website through Internet Explorer, Firefox or Safari you need to design with consistency. There are discrepancies between the browsers which you will need to ensure you have covered.

Describe your company. The description meta tag is usually the first information that a potential customer sees in their search results. You need to ensure that the information portrayed is enough to lure the customer in. Most search engines only display around 150 characters of your description so make sure your description is to the point, includes the right keywords and phrases and is compelling enough to encourage the viewer to visit your website. Write this tag as if you were a marketing expert and ensure your company stands out from the crowd.

Have an SEO plan. Just as a business plan gives you direction and guidance an SEO plan will help you achieve results over time. If you achieve results too quickly with SEO they won't last. It is not a quick fix. Your SEO plan needs to be regularly updated and monitor the results. Beware those companies that promise over night success, they may use black hat' techniques which could result in your website being banned. Try to allocate time each day or week to do link building, review your keywords, research new keywords and update your website.

Write a blog. People may well discuss your company in other blogs, so why not set up your own blog to remain one step ahead of the game? Blogs are really simple to set up and will help to raise your profile in your given sector. Allow employees to contribute (advise them previously on what kind of posts would and would not be tolerated) from all levels. Try to keep the dialogue lively and allow posters to display their personalities through their posts. Blogs can help to show that a company is dynamic, progressive and in touch with technology.

The above 6 points should form the basis of your SEO plan. Your plan should evolve over time and you should dedicate time regularly to achieving your aim. Don't be disheartened by temporary dips in your ranking, your aim is to have a brilliant informative website that consistently achieves high rankings for your chosen key phrases and encourages customers to visit you again and again.

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