6 Ways Hd Stock Video Clips Can Help Advertisers

Many of the hundreds of video ads you watch online or on TV every day are built from HD stock video clips

. You will appreciate the many reasons stock video footage is used by professionals when it comes time for you to take advantage of using it in your own commercials, video advertising campaigns and business presentations. Check out these reasons that advertising producers use HD clips, news footage and stock videos in their campaigns.

1. HD video looks better than standard video clips. The quality difference is obvious and when viewed, potential customers are attracted to the best looking video quality.

2. Using stock footage saves money since video producers don't have to reinvent the wheel. Instead of spending money on HD video equipment and shooting their own clips, using stock footage is significantly less expensive.

3. Taking advantage of HD sports videos enables producers to save time when they are using sports footage in their presentations. While shooting new footage makes for unique content, taking advantage of stock footage saves them from having to sort through hours of footage to edit out the right segment.

4. Some HD clips are royalty free which is important if you are working on a tight budget. Royalty free clips can be used multiple times in different productions since the rights only have to be purchased once. Over the life of the campaign, a lot of money can be saved.

5. Editing time and editing wages are decreased as well. Since these clips are essentially already finished, all you have to do is drop them into the production at the right spot and overlay the soundtrack and you are done.

6. HD news footage has lots of uses, especially when making a specific point or if you need to "lock in" a time period. Archival footage can help make a production or segment set at an earlier time like the 1970's more believable to viewers and news footage provides credibility when you are trying to make a point.

HD stock video clips give advertisers the ability to make their productions into what they want instead of having to settle for what they can do on their own. Using stock footage saves money, saves time and saves wasted effort because everything they need is right there, already put together. When it comes time for you to put together a project, take a look at using HD video clips to save you time, money and effort as well.

by: Lewis Williamson

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