6 Ways You Can improve Your Lead Generation Performance In Malaysia

One thing you have to remember when conducting a lead generation and appointment

setting campaign in Malaysia is the state in which your lead generation team is in. They are very important when it comes to generating sales leads. Just imagine if that is ateam of professional telemarketers. You know that you have to use this communication medium, since Malaysian businessmen prefer talking to someone on the phone. The challenge here is in how make your campaign more effective in getting prospects to respond to you. Remember, generating B2B leads can be really difficult, so you should make every effort of yours count. So how will you do it?

First, you need to have a clear target to achieve. Knowing that you have an aim to roach can be a strong motivator for your team. For example, having a set target B2B leads to reach at the end of the month can drive you to work harder in your lead generation and appointment setting campaign.

Second, use interactive voice recognition (IVR) to filter prospects and current customers who want to discuss business deals with you. This will make it easier for you identify which prospect should be handled by whom in the most effective manner. This is a small, yet very effective, innovation.

Third, share the knowledge and skills. When a good call has been identified, it is ideal for the entire team to listen in to the call. This is one way to demonstrate what a good call is to the members, not to mention showing recognition to the positive impact of the high-performing agent who did the good work.

Next is giving power to the agents to resolve problems. Sure, you may have put the right people when talking to prospects, but how sure are you that they have the information they need? You should empower your telemarketing team, so that in case there are any problems or issues raised before a deal can be made, they can resolve it immediately.

Another is getting more value from your telemarketing team. This is important if you have outsourced the lead generation and appointment setting work to another firm. Sure, it may be nice to have people who know how to do the job, but have you ever wondered if you can still get more out of the deal. Try it, and you might be surprised at the results.

And lastly, be flexible with your team. Sometimes, you will have to adjust your operations based on the time a lot of prospects call and the time your agents are working their best. It may be harder work, but you might be able to realize better returns of your investments. This is very useful in keeping your top agents performing at their very best.

You see, generating B2B leads is not really that hard. As long as you hire the qualifiedlead generation team, not to mention treating your people right, then you will be more successful in your campaign in Malaysia.

by: Jayden Chu

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