6 "must Haves" For Membership Site Content
Membership sites can make a very nice income, but if they aren't done right - then they'll end up being a drain of both your time and your money
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Members expect to receive a lot of value in exchange for paying a fee every month, if they don't get want they expect, they will leave pretty fast.
Keep in mind that every successful membership site contains these things:
- Content that is good quality, unique and highly relevant to the market.
- Content that solves problems or educates
To continually come up with new content that is unique can be a challenge for membership sites owners. How can you develop enough material that will interest members, keep the site fresh and deliver value month after month? Here are some approaches to inspire you:
Add permanent content.
The successful membership site contains material that is permanent and material that changes from month to month. The permanent content can contain: - Educational material - Videos - Membership site policies and best practices - Information on how to get the best from the site - Information on why the member would want to stay a member
If your membership site is in the gardening niche, you could provide videos of the different bedding plants that are suitable for clay soil. Or you may want to provide a video on how to feed plants. Perhaps you could write a short report on how to do companion planting to best effect.
Articles
Articles make up most of the content on the web, and they are what people expect to see. You should focus on writing articles about all the different sub-topics of your niche. Before long you'll have a library of articles that members enjoy having access to. Keep your mind on making sure that they offer information that is hard to find elsewhere.
Another addition to your library could be in the form of software. Create a resource page that holds links to both free and commercial software. For the commercial ones, be sure to have affiliate links to each one as this provides you with an extra income.
Video
One of the most popular style of videos, is video educational courses. All you need is a webcam and an editing program such as PinnacleVideoSpin and you're away.
Content that's temporary
Some of the more popular membership sites offer material that is available just for a few weeks. It keeps things interesting for the members, and by taking it down you can build up a bit of a frenzy at another time by announcing that you are reopening access to it. Another type of temporary content that will keep things fresh are news items and Twitter feeds
Products In addition to the income that you make from the monthly membership fees, it's important to use your captive audience to promote other products. These might be physical or information products of the type available through sites such as ClickBank.
Again, remember affiliate marketing isn't about pushing products onto people through the hard sell, but bring them to the attention of interested parties. You can make the products available, but it's not about ramming them down people's throats all the time, or they'll get tired of it and cancel their subscription.
Membership Sites forums
Forums can do a lot to bring in new members as they perform very well when it comes to search engine results. Many of the entries will be question based, which matches many of the searches that your target market will be doing through Google.
by: Andrew Holtom
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