7 Great Lies Of Network Marketing

Ann Sieg is the author of the book the 7 great lies of network marketing

. In this book Ann Sieg explains about the commonly used lies (you can call it misconceptions too) in the network marketing industry. The 7 great lies of network marketing book turned out to be an instant hit with the masses when Ann Sieg released it a few years back.

Written with great passion, this controversial book literally tears open a lot of practices happening in the network marketing industry and in the whole process it ended up creating a bunch of raving fans and vehement detractors. So is Ann Sieg right in creating such a negative piece of content in order to promote her training on how to build a network marketing business the right way?

Before we get judgmental about this, let us first take understand about what is the strategy employed by her and why. There are two marketing styles one is the positive style and the other is the negative style.

When you use a positive marketing style (which really isnt entirely positive) you mostly go in for the pain angle or the pleasure angle. Address a pain, amplify it and then provide a solution. When you are focusing on the pleasure angle, you talk about the positive effects of your products or services. Talking about a pain and solving is not a negative marketing style. Pain, amplify and solve is the general marketing style used by almost everyone in this world.

Now lets take a look at the negative marketing style. This marketing style is focused upon creating a group which will be up against a common enemy. People generally mistake a common enemy to be a particular person but in reality it is not. A common enemy could even be an organization or a belief. This style focuses upon an existing pain and takes the whole issue to a whole new level by bashing the opponent thus creating a either this or that scenario. There is a very heavy possibility of people getting offended when using this marketing style.

The 7 great lies of network marketing book uses a negative style to convey its point. With a heavy possibility of putting off a lot people, the question is whether this is worth it? Actually the answer is yes. Yes it definitely is worth it. A well planned negative marketing campaign can tick off a lot of people but at the same time it also forms a deep bond with those who are on the same wavelength.

At the end of the day it is the strength of the relationship built (or trust) that counts and Ann Sieg knows very well the majority is on her side.

The 7 great lies of network marketing has led to the formation of two conflicting groups. One group comprises of veteran network marketers who believe that it has been the old school method of approaching is the one and only way to build a network marketing business. The other group comprises of marketers who believe that the usual problems faced by network marketers get solved by the use of value based marketing approach. Both sides have a lot of success stories for supporting their claims.

So who do you believe?

It's actually not a question of who do you really believe, but it's more about whose methodology suits you. That's what matters in the end. Some people thrive in the traditional network marketing atmosphere while others look like a fish out of water. The same can be said for online attraction marketing principles. Some people do really well with this model while others can't figure out a thing. Then there are some who effective use both these strategies (online + offline) to get the best of the both worlds - leverage and rock solid stability.

The 7 great lies of network marketing ebook in my opinion is a very well written book with some great advice in spite of the controversies surrounding it.

by: Jagan Krishnan

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