7 Methods To Improve Pay Per Click Results
At the expenses of pay per click, campaigns are going up; internet marketers are more than even under the stress to deliver positive results
. The performance of pay per click campaigns is dependent on following circumstances:
The notion rate
Your ad position
Click thru rate
Conversion rate
Finding the right balance between notion rate, ad position and clicks is the starting refers to successful pay per click publicizing. Before exploring suggestions to help your campaign implement better, let us rapidly sum up the concept how Google displays your ads in its sponsored results:
1. Daily budget controls frequency of your ad display
Number of impressions expresses the frequency. If your daily budget is not high enough, your ad may not show all the time, meaning you do not have enough impressions per day.
2. Ad position relies on the Rank Number
The higher the rank number, the higher is your ad's position on the page.
Now we are prepared to explore what practices are more probable to help us improve pay per click campaigns performance:
3. Improve Ad Delivery
If your ad does not show up each time when searches are implementing under your keyword, it can be a sign that your daily budget is not high enough. As you know, how normal of your ad display is control by the daily budget. If you would like your ad to be show more commonly, please consider to develop your daily budget in order to receive a maximum exposure for your ads.
Normally, you have 50% margin for your daily budget. However, remember to monitor your daily advertising expenses and if they are rising too high, reduce the budget on the secure level.
4. Improve Ad Delivery per Keyword
Each campaign can have one or more Adroups. An Adgroup is a group of keywords and ads that will show when those keywords are search for on Google. You may have experienced a circumstance when only few keywords out of the whole Adgroup trigger your ads. The explanation lies again behind the daily budget that controls some impressions for your campaign. These impressions are distributing between individual Adgroups and additionally between individual keywords. Therefore, it may take place that a few keywords in a definite Adgroup have more impressions than a few keywords trigger your ad more commonly than others does.
If you need to improve the ad delivery for your targeted keywords, you can consider splitting your keywords and initiating a new campaign for keywords with low impressions. This should improve the frequency with which they will trigger your ads.
5. Optimize your Adgroups
As mentioned above, each campaign has one or more Adroups that all share campaign's impressions. Often, the impressions are not dividing evenly between Adgroups. Therefore, it may take place that a few Adgroups have more impressions and show their ads more commonly than others show. It is a very similar scenario with keywords mentioned above.
To improve results of your low performing Adgroups, you can consider initiating a new campaign for them in order to expand the frequency with which they show your ad on Google.
6. Analyze your Clicks
Make sure the clicks are for specific, targeted keywords. If you are getting many clicks on non-targeted keywords, consider reducing maximum cost per click and/or your ad position in order to improve your return of investment. Similarly, you can raise bids for targeted keywords that are executing well.
7. Optimize your Ads
Make sure you bid on targeted keywords, develop compelling ads and link them to related content on your website. The keywords you chose will fraction the market and target your desired audience. If you did not chose wisely, you will finish targeting the improper market and wasting your publicizing budget. The ad you develop needs to attract consideration of your prospects. It requires communicating your unique offering feature, in other words, what produces your product/service distinct from others and factors for visitor should drop by your website. Be specific about your offer and include call to action. Lastly, guide visitors to the content on your website where they can access more information about the offer advertised. The landing page should also clearly state what is the following natural step to make, purchase your product, download the white paper, sign on for a free trial, etc.
Pay per click management requires many works and testing but if you stick to the fundamentals, you can make cash instead of losing them. Remember, the only decision that matters on the net is the profit you make.
by: Calvin Tan
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