7 Tips On How To Get Started With Internet Marketing
The internet is the new wave of future business growth because its so fast
, and its so global. Nothing else has the same breathtaking reach and speed as the internet as a tool for doing business.
It has pretty much revolutionised world commerce in that no matter where you are in the world when you have an internet connection, you have access to the world market online.
There are a few basic tips you will need to know for effective internet marketing -
Domain name & hosting - a domain name means the name of your website, an example would be amazon. So to begin choose a domain name that reflects the area that your business is going to operate in. You want something that helps the customer to know what you're offering. There are a large number of sites on the web that sell domain names for as little as $10 per year.
This is step one in your internet marketing apprenticeship.
List Building - the idea with a website is twofold. To sell your product, and to build a list or database of eager buyers to continue to sell other additional products to after they make that initial purchase. In fact, list building is recognised as so important by internet marketers that most are willing to give away product at a significant discount, and frequently for free in order to build their list, working on the premise that they will make the price of that product back many times in the future by enticing the customer to get on their list.
Opt-in/Squeeze pages - this is how the list is built in the first instance. Here's the typical sequence: you do a search on Google on the subject of say " internet marketing". You click on one of the sponsored ads on the right hand side that appeal to you. It takes you to a page that highlights the key benefits of a certain product and invites you to enter your name and address, in exchange for a fabulous offer like an ebook that will answer all your queries.
The purpose of this page is one to capture your details, ie most frequently name and email, and secondly once you enter these details to direct you to a sales letter,
Sales letters
At this point your prospective customer will have entered his name and email address, and could be considered even a "warm prospect." The job of the sales letter is build trust, demonstrate the unique problem solving aspects of the product, through testimonials, case studies etc, and ultimately convince the customer to make a purchase. To do so, the salesletter must also address and overcome all potential objections in the copy, that is the wording and content of the letter,
PayPal button - provided your customer likes your sales process, is convinced by your sales letter and wants your product they need to be able to click to "Buy Now". This step is absolutely critical, and is the first thing you should test to be certain that it works as soon as your website goes live. Your customer has to be able to pay you,
Measuring results - okay, now you've got it set up you must figure out how to improve it. Which bits are working, and what needs tweaked, because something always needs tweaked. To begin with you should measure the number of unique visitors to your opt-in/ squeeze page, the number of people that opt-in, the number of people that go on to buy your product. That's a good start,
Driving traffic - depending on how you look at it, this is either your first or else your last step. As the classic analogy goes, it doesn't matter if you build a better mouse trap if no one knows about it. So very briefly, if you want to know more about driving traffic/ customers to your site, then you must look into further Google AdWords and article writing primarily to get started.
by: Gary McGeown
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