7 Tips To Effectively Optimize Your Local Google+ Page (google Places) For Seo

The Basics: Google+ 101

The Basics: Google+ 101

If you are a local business owner interested in Search Engine Optimization (SEO), its likely youve heard of Google Places. Earlier this year, in an attempt to merge Googles networking site with its social site, Google announced Google+Local. Basically, Google+Local gives you everything you had in Google Places plus new key features such as Zagat ratings, user reviews, and best of all, your content is indexed.

Here are 7 tips toeffectively optimize your Google+ Local page to achieve the best SEO:

1.Set up and verify your page

If you didnt already have a Google Places page, set up a local Google+ page. Your page name should include your brand name. For best SEO, make sure you completely fill out your profile. Certain information such as physical address, local phone number and legitimate hours of operation must be included on your page in order to be verified with Google+. Once verified, your local Google+ page will be found in Google Maps, in searches and on mobile devices.

2.Keywords

You will need to identify several industry related keywords and phrases to use on your local Google+ page. You can use Google AdWords to help you find appropriate keywords to use for your business. Use these words wisely on your page to increase SEOoveruse can get you banned, so be careful.

3.Add content

Fill the available photo placeholders with attractive photos including your logo, storefront, or other original content to give customers an idea of your corporate identity. Videos can also be added and can be as simple as your storefront shot with your mobile device. Label media with phrases that include your keywords. Be sure to have links to your website, blogs and social media sites included.

4.Get listed Get citations

Citations help search engines find your local business. The more places your companys information is consistently listed, the more citations you will get.Ensure you company is listed on key online directories and review sites. To name a few, sites like Yelp, Manta, Yellowbot, Kudzu, Digg, Local.com, and Angies List are all indexed by Google and increase SEO,plus, most are free.

It pays to do your research here, as there are so many sites available, each one having unique benefits. Each listing or review site providesdiffering levels of SEO Atlanta with benefits like backlinking, reviews, citations and weights (as search engines pull more from certain sites).

5.Encourage reviews

Encourage Facebook fans or customers from your email distribution list to submit reviews on Google+ Local. Add a call to action to your blogs or website to entice reviewers. Once you have 10 reviews, you will be added to Googles Zagat rating system. The more reviews you have the higher you will rise in the Search Engine Results Page (SERP).

6.Add a +1 button

The +1 button is Googles answer to Facebooks Likes and Twitters Retweets with an added benefit: +1s added by friends will show up in Google+ users searches. Googles +1 button will not only help you rise on SERPs, but also increase brand awareness as people see their friends +1s of your company.

7.Get Authorship for your content

If you are regularly adding valuable content to your Google+ page (you are, arent you?) you should get a Google authorship tag. Using the rel=author tag enables your content to be linked to your Google+ page making you a searchable author. You only need a Google+ profile with a headshot and in a few clicks, you too can be part of the Google Authorship program.

This program should be a key component of your SEO strategy and should get you to rise in the SERPs if you consistently provide content as part of your digital marketing firm program.

If you are looking for SEO for your local company, optimization of your local Google+ is essential. If you can employ these 7 tips, you may soon find yourself on page 1 of the SERPs. If you want help with these or other SEO strategies for your business, (Contact Us)at AVAX for expert advice.

by: avaxseo

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