7 Tips for Getting Started with Mobile Marketing
7 Tips for Getting Started with Mobile Marketing
1 Start with texting Many of our clients have started with an email marketing campaign first and from there it is an easy step to add on a text message campaign with a free offer. Once this the free offer is understood, the ease of using a text message campaign becomes obvious.
2 Know the law There are some basic requirements and regulations to be aware of.
Without these in place you could get in trouble and have your campaign shut down.
To get some ideas you may read the Mobile Marketing Association's Best Practices document as a starting point.
Most of our clients prefer that we manage the campaign to get it setup correctly and just show the monthly reports so you can see the success. It will help to look around for examples of mobile marketing in action.
3 Try it See what other businesses are doing with mobile. It will also get your ideas flowing about what you can do with your business.Subscribe to as many text message campaigns as you can find. Use the mobile web frequently. The more familiar you are with the technology the quicker you will be able to adabt
(before your competion does).
4 Get a plan If you don't already have an unlimited data plan get one now. Here's your first chance:
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For a series of 5 weekly tips about mobile marketing from me:
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6 The offer Start determining what you want to offer to your customers using a text messaging campaign and on yourmobile website development. You will find that your business type will flow best around a certain type of mobile marketing. Make a list of your clients and brainstorm what you'd offer them.
7 Presenting the offer and tracking - Decide how you will present the offer so they can choose to opt in to get the goodies. There might be a little training of your staff to help them understand how to present the new offer and how to recieve the coupon or other ways to redeem the offer.Be sure to track your redemptionwith an automated system so you know the results. For paper coupons most of our clients have a redemption rate of 1-2%.
With a company to help you manage mobile marketing it jumps to 14-15% and as high as 30-40% for some industries.
Good luck with mobile marketing in your business. Please post your comments to let me know what you're doing and how I can help. http://www.askpatricebarber.com/?p=289
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