7 Ways To Build Your Brand Using Twitter
A savvy marketer not only needs to know their way around the Web
, they need to utilize Social Media. Just in case you didnt come into this world with an iPhone in one hand and a mouse in the other, not to worry. Here are seven ways to build your brand using Twitter.
First of all, you need to get one thing straight. Twitter is not some trendy, high-tech way for teenage girls to pass notes during biology class. It is a foundational marketing tool that can seriously improve your organic ranking on search engines like Google, Bing and Yahoo. If your brand isnt taking advantage of Twitter, be forewarned, you will soon be left behind. Here are the basics of making Twitter work for your business.
1. Choose a strong Username.
Choose a Twitter username that is relevant to your company and is easy to remember. Your username becomes part of your Twitter URL, e.g. http://www.twitter.com/Jackbox. This creates a static URL for future search indexing. Of course, the challenge is always to find a short, available name that matches your company or brand.
2. Pick a good Account Name.
You also want to optimize your Twitter account name to best reflect your company or brand. Your account name is what appears in your profile, next to your icon/image. This can be different than your Twitter username. You will want to choose an account name that promotes your company or brand. Start by checking your Web sites natural search stats to see which variation of your brand name generates the most search activity.
3. Promote it like a wild man.
Once your account is set up, start building your list of followers. A good way to do this is to prominently display your Twitter URL on your Web site and Facebook page. Along with the Twitter icon, have a blurb encouraging users to follow your brand on Twitter. Its also useful to put your twitter link in your email signature. Tattoo it on your chest. That sort of thing.
4. 26 characters. One plot.
The first 26 characters of each tweet are important for SEO. They determine what appears in the tweet title tag and hence what shows up as a search result on most search engines. Approximately 40 characters are factored into the tweets title tag, including the account name and the initial characters of your tweet. However, the full tweet and 140 characters are still indexed by the search engines.
5. Keywords are key.
Wherever possible, start your tweet with a keyword phrase to theme the message, e.g. Energy Saving tip of the day. Where appropriate use hashtags (#) to capitalize on timely searches for those termse.g. #Energy #Saving. Dont be tempted to use hastags to cheat the system though. According to Twitters new Terms of Service, that is grounds for having your account suspended or terminated. Which , of course, is better than going to Twitter Jail.
6. Make it easy to re-tweet.
By limiting the number of characters in your tweets to about 120, your followers can easily add RT @YourUserName in front of the tweet and pass it on. Of course, the exact number of characters needed will depend on the number of characters in your Twitter User Name.
7. Link, link, link.
Whenever possible, insert links in your tweets to direct users to content on your website. Twitter is a significant traffic driver for blogs and websites. To keep the character count down, use a URL shortener like Is.gd or Bit.ly. In some cases, Twitter automatically shortens your URLs using bit.ly.
by: Mark Wyatt
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